* There will be 35 questions * The following chapters will be covered on the exam: 1, 4, 6, 7, 10, 13 * 27 multiple choice questions, 8 true/false
Here are some areas that you should focus on:
* Communication and shared meaning; signs and symbols; ambiguity * Defining communication * -communication is an exchange of messages for that purpose of creating or influencing the meaning that others assign to events * -meanings are interpretations we develop for particular experiences * -the meaning we give an event is not carried by the event * -meanings are assigned largely through communication with others
* Meaning exists on a continuum * -shared …show more content…
option b iii. option c iv. option d (the speaker’s preferred option) conclusion * What are the different types of deductive and inductive reasoning (e.g. causal, reasoning from sign, etc). Also, be able to identify examples of the syllogisms. * Causal reasoning(politicians use it) * -a line of argument that connects two events and claims the first produces the second * Ex. Test the following causal arguments * -scores on SAT or ACT exams started dropping because the supreme court outlawed prayer in school * -the divorce rate in new Zealand is low because they have covenant marriage * * Argument from sign * -assumes that when we see something it stands for the occurrence of something else * Ex. Test the following argument from sign: * -When you deposit $10,000 in cash in your local bank the teller must fill out a form and send it to the FBI, who may then investigate your activity * * Categorical syllogism * -an argument that classifies without qualification (e.g. all businesses exist to make money) * Ex. test the following syllogism: * “women are simply not endowed…with the same measures of single-minded ambition and the will to succeed in the fiercely competitive world of western capitalism” (pat …show more content…
test the following syllogism * -Either we cut custodians salaries at the new high school by half or we cut teachers’ salaries * -either you believe in evolution or biblical creation * * Analogies & examples * -analogy: compares two things and suggest that what is true of one is true of the other * Ex. Specific instances that illustrate a larger point
* What is an argument? Claim? * arguments (speakers must support their claims with arguments) * -claim: a particular interpretation you want the audience to accept * -argument: a line of reasoning that supports a particular claim
* What are the image restoration strategies (crisis communication)?
Image restoration messages: communication that explains the incident in a way that restores the organization’s image
Guidelines for effective image