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Coco Chanel

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Coco Chanel
Coco Chanel
From Wikipedia, the free encyclopedia
Karl Lagerfeld
From Wikipedia, the free encyclopedia

| This biographical article needs additional citations for verification. Please help by adding reliable sources. Contentious material about living persons that is unsourced or poorly sourced must be removed immediately, especially if potentially libelous or harmful. (January 2009) Short History of Ready-Made ClothingBefore the American Civil War, ready-made (also called ready-to-wear) apparel existed but its variety was limited. Mainly coats and jackets (known as outerwear) and undergarments were purchased using predetermined sizes. Most clothing was made by tailors or by individuals or their family members at home.The Civil War was a pivotal event in the historical development of men's ready-made clothing. At the outset of the Civil War, most uniforms were custom-made in workers' homes under government contract. As the war continued, however, manufacturers started to build factories that could quickly and efficiently meet the growing demands of the military. Mass production of uniforms necessitated the development of standard sizes. Measurements taken of the soldiers revealed that certain sets of measurements tended to recur with predictable regularity. After the war, these military measurements were used to create the first commercial sizing scales for men.The mass production of women's clothing developed more slowly. Women's outfits generally continued to be custom-made well into the 1920s. In that decade, factors such as the development of industrial production techniques, the rise of the advertising industry, the growth of an urban professional class, and the development of national markets accessed through chain stores and mail order catalogs, contributed to the success of the women's ready-made apparel industry. Ready-made articles of clothing were portrayed as modern and fashionable during a time when the new consumer industries were rapidly

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