Coca Cola
Coca Cola in the American World Coca Cola has always been a brand known around the world but it was not until the abandonment of isolationism, that it “became a truly global brand.” (251) The Coca Cola company made easy to link the drink with patriotism by making it available to service men all over the world. Not only did they serve it to soldiers, they also made it possible to put special bottling plants wherever possible. “Coca-Cola is unquestionably the drink of the twentieth century, and all that goes with it: the rise of the United States, the triumph of capitalism over communism, and the advance of globalization,” Standage said. (265)
By putting production plants wherever possible, it not only made Coca Cola available to the service men, but also to civilians around the military bases. This gave the company an opportunity to emphasize how they were capable to serve people all over the world. There was only one continent that did not have a coke plant, Antarctica. “By 1950, a third of its profits came from outside the United States.”(257) This produced a big problem for those countries who were against America’s growing influence. The drink has become a symbol of the United States—love it or hate it. “A symbol for freedom.”(261) Standage notes that East Germans quickly reached for Cokes when the Berlin Wall fell, while Thai Muslims poured it out into the streets to protest at the American-led invasion.
Coca-Cola took full advantage of the challenging times from the great depression, and then traveling alongside our soldiers into WWII and the Cold War, to becoming a global phenomenon. It is said that, “It is not Coca Cola that makes people wealthier, happier, or freer, of course, but as consumerism and democracy spread, the fizzy brown drink is never far behind.” (265) Coca Cola is the worlds most widely know product and that no other company can ever match it for global recognition. According to the book, Coca-Cola still accounts for "around
By putting production plants wherever possible, it not only made Coca Cola available to the service men, but also to civilians around the military bases. This gave the company an opportunity to emphasize how they were capable to serve people all over the world. There was only one continent that did not have a coke plant, Antarctica. “By 1950, a third of its profits came from outside the United States.”(257) This produced a big problem for those countries who were against America’s growing influence. The drink has become a symbol of the United States—love it or hate it. “A symbol for freedom.”(261) Standage notes that East Germans quickly reached for Cokes when the Berlin Wall fell, while Thai Muslims poured it out into the streets to protest at the American-led invasion.
Coca-Cola took full advantage of the challenging times from the great depression, and then traveling alongside our soldiers into WWII and the Cold War, to becoming a global phenomenon. It is said that, “It is not Coca Cola that makes people wealthier, happier, or freer, of course, but as consumerism and democracy spread, the fizzy brown drink is never far behind.” (265) Coca Cola is the worlds most widely know product and that no other company can ever match it for global recognition. According to the book, Coca-Cola still accounts for "around