Cigarette Production and CSR
For the capstone course we are supposed to do research which consists of research proposal, research diary and final report, which should include finally all the facts, knowledge of research question, final report is the result of the project. I was always interested in cigarette industry, I mean how do cigarette corporations like Philip Morris or British American Tobacco, for instance, promote and sell production even it is so harmful for our health. Therefore, my research question is the Cigarette industry and Corporate Social Responsibility. I have decided to base my research on Philip Morris International, because last term we were visiting its factory in Neuchatel and I had got a lot of knowledge about this multinational company.
First of all, I want to start with the definition of Corporate Social responsibility. According to EU definiton: CSR is a concept whereby companies integrate social and environmental concerns in their business operations and in their interaction with their stakeholders on a voluntary basis. Basically, the tobacco industry has used corporate social responsibility tactics to improve its corporate image with the public, press, and regulators who increasingly have grown to view it as a merchant of death. There is, however, an intractable problem that corporate social responsibility efforts can mask but not resolve: the tobacco industry's products are lethal when used as directed, and there is no amount of corporate social responsibility activity which can adjust that fundamental contradiction with ethical corporate citizenship. This study's focus is to better understand the tobacco industry's corporate social responsibility efforts and to assess whether there has been any substantive change in the way it does business with regard to the issue of exposure to secondhand smoke. The results show that the industry has made no...