Chipotle Communication Issues

AaronALLEN & Associates go through the 22 biggest crisis communications challenges in restaurant history. This article provides an overview of major issues, similar to Chipotle’s crisis, in the restaurant industry. Many of these restaurants are Chipotle’s main competitors. There is a short description of the dilemma that explains the situation and how it was handled. Statistics are also provided including how much money was spent and lost, how the stock was affected and the impact the dilemma had on their social media following. These scandals include Wendy’s “finger in the chili” situation, Jack in the Box’s E.Coli outbreak and Burger King’s Twitter hack. These dilemmas prove how important a crisis management plan is, no matter the situation.