Chinas Retail Market
CENTRO DE ENSEÑANZA TÉCNICA Y SUPERIOR
Lic. en Negocios Internacionales
International Market Analysis
“Final Research Paper: China’s Retail Market”
Presenta:
Isaac Calderón Ambriz
MATRICULA: 19815
Professor:
Eduardo Diaz
Tijuana B.C. December 4 2014
Index
Introduction………………………………………………………………………..…….3
Research Problem………………………………………………………………….……3
Research Goals …...……………………………………………………………….…….3
Research Questions……………………………………………………………….……..4
Research Design …………………………………………………………………….…..4
Data Collection………………………………………………………………………….4
Retail Trends………………………………………………………………….5
Competition…………………………………………………………………..5
Market Entry…………………………………………………………………6
Procedure on setting up a business…………………………………………..7
Foreign Direct Business………………………………………………………7
Advantages and disadvantages……………………………………………..8
Analysis and Conclusion………………………………………………………………. 8
References……………………………………………………………………………….9
Introduction China has one of the most rapidly growing retail markets in the world and has transitioned from being a global manufacturer to service and consumption economy. China is currently the world’s second largest retail market and the largest in all of Asia (Ku, Shira & Associates, 2014). The country has exhibited an increase in household consumer power of about 15% per year for the past 6 years. In the economically advanced cities like Hong Kong, Beijing and Shanghai, the disposable per capita income is more than $3800. Thanks to the increase in wages and disposable income, Chinese citizens are demanding quality products and seek to fulfill their needs in order to live a better life. Foreign companies see this increase in retail demand as an opportunity for growth and power. This research project will help the reader understand the best way to enter the Chinese retail market without having to go through all the market barriers. Foreign retailers have to understand that in order to succeed in the Chinese market they
Lic. en Negocios Internacionales
International Market Analysis
“Final Research Paper: China’s Retail Market”
Presenta:
Isaac Calderón Ambriz
MATRICULA: 19815
Professor:
Eduardo Diaz
Tijuana B.C. December 4 2014
Index
Introduction………………………………………………………………………..…….3
Research Problem………………………………………………………………….……3
Research Goals …...……………………………………………………………….…….3
Research Questions……………………………………………………………….……..4
Research Design …………………………………………………………………….…..4
Data Collection………………………………………………………………………….4
Retail Trends………………………………………………………………….5
Competition…………………………………………………………………..5
Market Entry…………………………………………………………………6
Procedure on setting up a business…………………………………………..7
Foreign Direct Business………………………………………………………7
Advantages and disadvantages……………………………………………..8
Analysis and Conclusion………………………………………………………………. 8
References……………………………………………………………………………….9
Introduction China has one of the most rapidly growing retail markets in the world and has transitioned from being a global manufacturer to service and consumption economy. China is currently the world’s second largest retail market and the largest in all of Asia (Ku, Shira & Associates, 2014). The country has exhibited an increase in household consumer power of about 15% per year for the past 6 years. In the economically advanced cities like Hong Kong, Beijing and Shanghai, the disposable per capita income is more than $3800. Thanks to the increase in wages and disposable income, Chinese citizens are demanding quality products and seek to fulfill their needs in order to live a better life. Foreign companies see this increase in retail demand as an opportunity for growth and power. This research project will help the reader understand the best way to enter the Chinese retail market without having to go through all the market barriers. Foreign retailers have to understand that in order to succeed in the Chinese market they
References: Dezan Shira & Associates (2014), “China Retail Industry Report 2014”. China Briefing. Special Edition. Information retrieved November 26 2014 from: http://www.physeon.eu/wp-content/uploads/2013/01/china-retail-industry-report-2014.pdf Fung Business Intelligence center (2014), “The Changing Face of China’s Retail Market”. Fung Group. Information retrieved November 29 2014 from: http://www.iberchina.org/files/china_retail_market_fung.pdf Magnus Adler (n.d), “How to Successfully Enter the Chinese Retail Market”. Centigo AB. Information retrieved November 28 2014 from: http://www.centigo.se/how-to-successfully-enter-the-chinese-retail-market/ . R. Dhanya & S.Ramachandran (2014), “A study about Foreign Direct Investment in Retail Sector in China”. Indian Journal of Applied Research. Volume 4. Issue 3. Information retrieved December 3 2014 from: http://www.theglobaljournals.com/ijar/file.php?val=March_2014_1393846681_38326_71.pdf Sheng Lu (2010), “Understanding China’s retail”. China Business Review. Information retrieved December 02 2014 from: http://www.chinabusinessreview.com/understanding-chinas-retail-market/ United States Commercial Service. “Doing Business in China: 2014 Country Commercial Guide”. Department of commerce. Information retrieved November 28 2013 from: http://www.buyusainfo.net/docs/x_4521352.pdf William Edwards (2011), “The pros and cons of franchising in China”. China Business Review. Information retrieved December 12014 from: http://www.chinabusinessreview.com/the-pros-and-cons-of-franchising-in-china/ Online shopping in China in 2013.” 17 March, 2014. Research. http://www.iresearch.com.cn/View/228673.html E.Bently (2014), “Top 100 retail chain operator stores in China”. National Bureau of Statistics 2014. Information retrieved November 25 2014 from: http://www.ccfa.org.cn/portal/cn/view.jsp?lt=31&id=410420 Xueling, L., & Maozhu, J. (2014). Main Factors Affecting the Performance of the B2C e-commerce Companies in Retail Market in China. International Journal Of Multimedia & Ubiquitous Engineering, 9(6), 269-282. doi:10.14257/ijmue.2014.9.6.27 Information retrieved December 3 2014 from: http://web.b.ebscohost.com/ehost/detail/detail?vid=3&sid=adbdbeae-6eff-4397-9d19bc944d9cf2a1%40sessionmgr110&hid=105&bdata=JnNpdGU9ZWhvc3QtbGl2ZQ%3d%3d#db=iih&AN=97295920