Chewing Gum Questionnaire

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Usage, Attitude and Image Study Questionnaire: Chewing Gum Eating Habits amongst the UAE teens

RESPONDENT’S DETAILS :| |
Respondent’s Full Name| | |
Address| | |
City/Town| | Country | |
Area| | |
Post code| | |
Telephone Number| | |
Interview Date| | |
Interviewer’s Name| | |
Interviewer’s I.D.| | |
I declare that this interview has been carried out strictly in accordance with your specification and has been conducted within the ESOMAR Code of Conduct with a person unknown to me| Interviewer’s signature| Checked by supervisor|

SCREENER :| |

INTRODUCTION :Good morning/afternoon/evening. I am ______________(FULL NAME) from _____, a market research agency that asks people’s opinions on many different products, so that manufactures can offer what consumers needAt present, we are conducting a survey on people’s opinions about products. Would you be willing to answer some questions for me?| |

QS 1. We are looking for people who work in specific industries. Do you or does any of your close friends or relatives work in any of the following occupations? READ OUT| | C111 TERMINATE| Marketing/Market Research| 1| | |

TERMINATE| Advertising or Public Relations Agency| 2| | | TERMINATE| Newspaper, magazine, radio or TV station| 3| | | TERMINATE| Manufacturer, wholesaler or distributor of Chewing Gums| 4| | | CONTINUE| None of these| 5| | |

IF ANY OF 1, 2, 3 OR 4 CODED, THEN TERMINATE INTERVIEW, ELSE CONTINUE| |

QS 2. Have you been interviewed for any Chewing Gum products in the past 3 months?| | C112
TERMINATE| Yes| 1| | |
CONTINUE| No| 2| | |

QS 3. Would you please tell me in which of the following age range are you? SHOW CARD. READ OUT| | C113
TERMINATE| Younger than 13 years| 1| | |
CONTINUE| 13-15 years | 2| | |
CONTINUE| 16-19 years | 3| | |
TERMINATE| Older than 19 years | 4| | |

QS 4. Do you eat Chewing Gums?| |
C114
CONTINUE| Yes| 1| | |
TERMINATE| No| 2| | |

QS 5. Are you an UAE resident?| |
C115
CONTINUE| Yes| 1| | |
TERMINATE| No| 2| | |

QS 6. How often do you chew a gum?| |
C116
CONTINUE| Daily| 1| | |
CONTINUE| More thann once a week| 2| | |
CONTINUE| Once a week| 3| | |
CONTINUE| Once a fortnight| 4| | |
CONTINUE| Once a month| 5| | |
TERMINATE| Less than once a month| 6| | |

DEMOGRAPHICS:| |

D1 GENDER| |
C117
Male| 1| |
Female| 2| |

D2 What is your nationality?| |
C118 | National| 1| |
| Expat Arab| 2| |
| Expat Asians | 3| |
| Westerners| 4| |
| Others | 5| |

MAIN QUESTIONNAIRE

CATEGORY UNDERSTANDING - USAGE AND BEHAVIOURS|

Q1 How many pieces of gum do you chew in a week?| |
C119 1 - 3| 1| |
4 - 6| 2| |
7 - 9 | 3| |
10+| 4| |

Q2 When do you usually take chewing gum?| |
C120
After meals| 1| |
Watching TV/ movies| 2| |
Before meeting/dating| 3| |
During class| 4| |
After smoking| 5| |
Others| 6| |

Q3 We have spoken to people like you and they have given us main reasons for chewing gum. Which according to you is the topmost reason for chewing gum?| |
C121
Taste/Flavour| 1| |
Pleasure/Entertainment| 2| |
To concentrate| 3| |
Clean teeth| 4| |
Freshen Breath| 5| |
Keep from eating| 6| |
To have somethig in mouth| 7| |
To blow big bubbles| 8| |
Others| 9| |

Q4 Which flavour of...
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