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Change Management
Impact of Change Management on Employee Morale and Performance
Monica Kodithala (1010790)
University Canada West
High Level Design Document
Professor: Michele Vincenti
MBA 522- Research Project
January 26th 2013

Impact of Change Management on Employee Morale and Performance
This research is conducted on impact on employee morale and performance in change implementation process which is an extension to previous studies conducted in telecommunication sector. This research study is conducted
This research pertains to
Change Management i.e., how does management deals with change and Impact of strategic change on the employees, their morale and performance.
Change is part of life. So is it to any business. Therefore the current study is not talking of day to day changes and adjustments. This study concerns on the strategic change methodology that would change the very nature of most of the employees who has normally been working in certain environment. (Bridges, 1991)
The current study therefore emphasizes that organisations need to continuously be on alert on changes happening around them and concentrate on areas that can have serious impact on their operations. They must adapt to compelling changes in their strategies to remain in the market. Therefore it is not an unexpected fact that strategic change has a necessity to focus on employees in an organization. One example that is easy to comprehend is introduction of automation that invariably resulted in reduction in staff found in excess (Rose, K. H, 2002).
“The ‘downsizing’ of employing organisations has become widespread. The experience of living with the possibility of redundancy, and watching others leave, has become part of the working experience of many. How can organisations hope to maintain staff morale in such circumstances?”(Kettley .P Report 291, Institute for Employment Studies, July 1995)
Change Management at the Workplace
“Change can be a very distressing time for employees in



References: Andersen, T. J (2000), Retrieved December 25th 2012, from “Strategic planning, autonomous actions and corporate Performance”, Long Range Planning, April, vol. 22 (issue 2), pp.184-200. Anstey, M. 1998. Retrieved January 2nd 2013, from “The Workplace Revolution - Are dispute resolution mechanisms keeping pace?” Track Two, April, p. 1, Centre for Conflict Resolution and the Media Peace Centre. Bridges, W. (1991), Retrieved January 2nd 2013, from Managing Transitions, making the most of change. New York: Perseus Books. Cameron, K Clair, J.A., Dufresne, R., Jackson, N. &Ladge, J. (2006), Retrieved January 4th 2013, from “Being the Bearer of Bad News: Challenges Facing Downsizing Agents in Organizations.” Organizational Dynamics, vol. 35 (no. 2), pp. 131–144. Corporate Leadership Council,(2004), Retrieved January 10th 2013, from “Engaging the Workforce: Focusing on Critical Leverage Points to Drive Employee Engagement” https://www.clc.executiveboard.com/Members/Popup/Download.aspx?cid=7304687 Employee Morale Employee performance. (2013). Retrieved january 25, 2013, from Business dictionary.com: http://www.businessdictionary.com/definition/employee-performance.html Feldheim, M Gandolfi, F. (2005), “How do organizations implement downsizing? An Australian and New Zealand study”, Contemporary Management Research, vol. 01 (no. 1), pp. 57–68. Graetz, F., Rimmer, M., Lawrence, A. & Smith, A. (2002), Retrieved January 16th 2013, from Managing organisational change. Milton, Qld: John Wiley. Kaye, B. L. 1998. Retrieved January 7th 2013, from The Kept-on Workforce, Training & Development Journal, vol. 52 (no. 3), March, pp. 32–38.Kotter, J. P. 1996.Leading Change. Boston: Harvard Business School Press. Kotter, J Liu, Y. & Perrewe, P. L. (2005), Retrieved December 18th, 2012, from “Another look at the role of emotion in the organizational change: A process model”, Human Resource Management Review 15, pp. 263–280 [online]. Mintzberg, H. 1992. Retrieved November 29th, 2012, from “Five Ps for Strategy”, In: Mintzberg H & Quinn J B (eds), The Strategy Process. Englewood Cliffs NJ: Prentice-Hall International Editions, pp. 12-19. Mishra, K Ndaba, W. J. 1994. Retrieved January 6th, (2013), from Ubuntu in comparison to Western philosophies. Pretoria: Ubuntu School of Philosophy. Petzall, B Sacht, J., Nel, C. & Lamb, T. (2004), retrieved December 29th, 2013, from The Beehive Model: giving CEO’s the right levers to pull to entrench change and high performance. http://www.workinfo.com/Free/Downloads/159.htm Seidman, G Sirota, D., Mischkind, L. A. & Meltzer, M. I. 2006. Retrieved January 24th, 2013 from, “Stop Demotivating your Employees!”, Harvard Management Update, vol. 11 (no. 1), http://hbswk.hbs.edu/archive/5289.html. Van Tonder, C Van Tonder, C. (2004b), Retrieved January 13th 2013, from “Organisational Change Theory and Practice.” Pretoria: Van Schaik. Van Tonder, C. 2005. Retrieved January 22nd, 2013, from “Organisational development: purposefully engaging Change Part II”, Management Today Yearbook, vol. 20 (issue 10) pp. 51–53, 57. Pretoria: Van Schaik. West, G. B. 2000. Retrieved December 29th, 2012, from “The effects of downsizing on survivors: a meta-analysis.” What is strategic change? (2012)

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