Upon Research, the following are found to be the competitive advantage if CEMEX. Continued innovation
High level of commitment to customer service and satisfaction Proven post-merger integration expertise (PMI)
Efficient production, distribution and delivery processes through information system Ability to identify opportunities in developing countries
CEMEX is one of the world's largest building materials suppliers and cement producers. Founded in Mexico in 1906. They supply cement to CEMEX has operations extending throughout the world, with production facilities spanning 50 countries in North America, the Caribbean, South America, Europe, Asia, and Africa. CEMEX’s holds and controls the number 1 rank market shares in almost all countries they are in. this ensures them profit from their customers which are global construction firms or even individuals building their home. CEMEX is the has the largest market share. CEMEX has already established itself as a well known and reliable brand in terms of their product that why their product is heavily preferred by their customers whether firms or individual. CEMEX also acquires companies to extend its market coverage all over the world and it is successful because of its post merger integration and their CEMEX way. CEMEX standardized business processes, technology, and organizational structure across all countries while simultaneously granting countries certain operational flexibility.
CEMEX is very adept at looking/ identifying potential opportunities in developing countries they look for companies in developing countries in which they can acquire. CEMEX has their PMI and CEMEX way that brings their effective and proven strategies to newly acquired companies while getting strategies from the company that can be applied and set as a standard in the CEMEX way. CEMEX always recognizes the need for improvement. It applies TQM or total quality management which strives for continuous improvement in the organization and it also performs internal and external benchmarking to identify the effective strategies of the company acquired and also apply the cemex standard. CEMEX looks ways to operate efficiently to increase revenue by reducing the cost.
An important decision when trying to determine the overall competitive marketing strategy is place. Place includes company activities that make the product available to the consumers. CEMEX is a global company that is based in various countries all around the globe. It increases its market coverage by acquiring companies in other countries and applying the proven CEMEX way to the company and getting proven effective strategies that can be applied to the organization. In the past years CEMEX has gone to acquire many companies in other countries and it has been successful because of its PMI and CEMEX way which sets the company a single standard way of doing things CEMEX centralizes other companies and looks on the business as a whole and applying continuous improvement and innovation making the effort to have a common culture or common processes.
CEMEX has shown itself as being very capable of growth and global expansion. They are very good at setting the standards and applying the same strategy to the whole organization. Middle level managers also proved to be very capable because they are the best and brightest within CEMEX. They have the legitimacy to propose and advocate for changes in the firms operation and they are low enough in the organization that they can identify and evaluate different ways of doing things. CEMEX learned that alongside transferring best practices that had been standardized throughout the company, it made a concerted effort to learn best practices from acquired companies, implementing them when appropriate. This made CEMEX more capable in increasing their market coverage to other countries because they now have proven...