Caterpillar

Caterpillar is an American company known for its design for manufacture, markets, and construction and mining machinery. It is a world leading Fortune 500 corporate known as the ticker symbol, CAT, on the Wall Street Stock Exchange. Benjamin Holt, founder on Holt Manufacturing Company in 1890, designed and distribute stream tractors in San Joaquin Valley in Stockton, California. In 1907, Benjamin Holt decided to change Holt Manufacturing Co. to Caterpillar after a reporter specified that Holt’s “tractor crawled like a caterpillar.” CAT’s annual report shows investors that it’s a reliable company to invest in. Caterpillar uses these three strategies to make its annual report convey the message of a successful global company: interactive platform makes its financial statement easy to digest, the uses of the word “Rock Solid” stated multiple times in its annual report and shows it interest through diversification within its picture of hard-working people with yellow hard hats, Caterpillar’s team of design researchers uses an interactive platform as annual report; makes it easy to understand financial statement which allow investors to glance over the information and immediately see the company’s success. The company interactive annual report shows different tabs button to choose from which included: Chairman’s Message, Features, Business, Segments, Performance Summary, and About Caterpillar. The Business Segments tabs proves several graphs including pie and bar charts. CAT’s pie charts proves 2012 physical year Sales by Geography compare to 2011. The chart indicts that most of Caterpillar assets derive from North American region. The other two bar charts describes the Sales and Segment profit from 2011 to 2012. Both Sales and Segment Profit shows a decrease in value from 2011 to 2012. Both charts are broken down into percentages so it is easier to see the company’s profitability. Caterpillar’s implementation of its graphs in its annual report