Introducing new products: Coca-Cola had changed their company from a single core product to a total beverage company by introducing new products such as beer flavored carbonated beverage, different flavored sodas etc.
Globalization: Expanding in overseas is another key success factors for Coca Cola. To make the Coca Cola brand feel local they broadcast different ads for attracting local customer.
Question-2: Where is Coca Cola vulnerable? What should they watch out for? Answer: Coca Cola is vulnerable in someplace. This place is known as threats. They should watch out for this place. These threats are: •Substitutes: The threat of substitutes is a very real threat. Possible substitutes that continuously put pressure on Coca cola. •Reducing purchasing power: Recently, Coca Cola has reported that their sales volume decreases in some countries such as Indonesia, Japan and Thailand etc. •Fatty drink: Coca Cola contains caffeine and phosphoric acid which makes it acidic as lemon juice which contains more sugar. Weak acidic solutions will dissolve the calcium in teeth over a period of time and will also interfere with calcium metabolism. Some health conscious people can boycott Coca Cola for this reason.
Question-3: What recommendations would you make to their senior marketing executive going forward?...