Case Study on Cirque Du Soleil

Topics: Cirque du Soleil, Performance, Performing arts Pages: 2 (382 words) Published: March 6, 2011
Business 138 – Marketing
Assignment #1: Case Study on Cirque du Soleil

Cirque du Soleil (French: Cirque du Soleil, formerly known as Cirque du Soleil), Montreal, Quebec, Canada's an entertainment company and the name of the performing groups. Cirque du Soleil was founded in 1984 in Quebec Baie-Saint-Paul.

Cirque du Soleil has been described as a modern circus. They will be integrated circus show in front of an audience full story. In addition to touring Cirque du Soleil project, but also has a resident show in various places, but most of these performances and traditional circus performances are very different. One difference is that Cirque du Soleil performances focused on performers, rather than the traditional circus-like animal-based. Moreover, they combine a variety of performance styles of different artistic performances, such as street performances, circus, opera, ballet, rock, etc. So in addition to traditional circus artists performing stunt performers, will also include a flexible body performers, magicians, clowns, trapeze and so on. Clothing, the color is gorgeous, and features a very festive and very vivid. In addition, the Cirque du Soleil insist on using live music.

Cirque du Soleil is a dynamic and creative environment including very talented and diverse professionals working to support their brand, Internet marketing, internal communications, event management and much more.

Here is SWOT analysis for Cirque du Soleil.

There truly is no other show like it on Earth. It is not like a traditional circus. It does not contain a center ring or have a parade of animals performing tricks Despite the high production and ticket cost they continually grow stronger. Every one of their shows has been profitable to date and it does not look like that will change. Being so unique gives them such strength that it is difficult to find weaknesses. OpportunitiesThreats

They performed on cruise ships and for...
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