Case Study of Ito-Yokado

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Philippine Christian University 

1648 Taft Avenue cor. Pedro Gil Street, Manila

Masters in Business Administration

Marketing Management

A Case Study

Of

“Ito-Yokado Co.,”

(Convenience Store Retailing)

Submitted and Prepared by:

Jubie B. Lucban

Submitted to:

Prof Manny Managuelod

19 January 2013

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Table of Contents

Particulars Pages

Introduction.....................................................................................................1

Table of Content...............................................................................................2

1. Statement of the problem……………………………………………………………………………………………….3-4

Definition of Terms…………………………………………………………….…….....……………….5

2. Areas of Consideration …………………………………………………………………….……………….6-7

3. Background of the case…………………………………………………………………….………………………..…….8

4. Alternative courses of action……………………………………………………..…….……………………………….….9-10

5. Conclusion……………………………………………………………………………………….….11

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I. Statement of the problem

Introduction:
This case study discusses the meteorological rise of a convenience store chain, seven-eleven Japan in the Japanese retail store business. We will analyze the factors responsible for the phenomenal success of the company in the retail business, with a supply chain perspective. The main aim of this analysis is to identify the supply chain strategy of the company and underlying combination of its performance drivers which have led to the best balance of efficiency/responsiveness trade-off for the company.The purpose of the case study is to determine the Channel institution positioning, targeting, profitability dynamics of Seven-Eleven Japan Company within the rising truth of Seven-Eleven as a leading convenience store chain as it can be within Japanese retail business functions.  Below is to identify the problem of this case:

-          store assortments the increased productivity of inventories and store space within consumer interface

-          replenishment upon optimizing time and cost in Seven-Eleven replenishment system

-          efficient promotion in maximizing total system efficiency of trade and consumer promotion

-          product introduction reflect effectiveness of new product development and introduction activities

The next page is the definition of terms that can be found throughout in this case study that may helpful for further clarifications.

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Definition of Terms:

Ito-Yokado -  (Kabushiki-gaisha Itō Yōkadō?) is a Japanese general merchandise store, part of Seven & I Holdings Co. There are 174 Ito-Yokado stores operating in Japan.

May 1972 - Ito first approached the Southland Corporation about the possibility of opening Seven-Eleven convenience stores in Japan

May 1973 – was founded and ilcense agreement was accepted by the American owned Southerland Company

May 1974 - Seven-Eleven Japan set up its first store in Koto-ku, Tokyo.

Masatoshi Ito – founded Seven-Eleven Japan and Ito-Yokado following World War II

Wangfujing Department Store - expanded joint venture stores in Beijing China,

ECR-

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II. Areas of Consideration

A. Product Line

Pros:. The critical analysis will incur as to how the company does its business operation...
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