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Case Study Of Chipotle's Expansion Into China

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Case Study Of Chipotle's Expansion Into China
In conclusion, Chipotle should continue on its strategic plan of international growth by entering into China. After having invested in Europe, Chipotle has accumulated experience and gained organizational learning over time, and can now increase its resource commitment to foreign markets. With one of the largest economies in the world, China has only increasing economic growth and purchasing power. Expanding into China would be a worthwhile investment because Chipotle would have the first-mover’s advantage in the Chinese market, and China’s large population and growth potential offers Chipotle room for success in market spaces that are already saturated in the U.S.
Chipotle must keep an open mind while entering into China because of the psychic
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