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Case Study: JB Hi-Fi

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Case Study: JB Hi-Fi
The JB Hi-Fi can try to improve the customer services like enhance consumer service strategy. In a year, 69.2% of customers shop 1-3 times in the JB HI-FI and only 10.3% customer shop over 7 times. So they should try use the good service to increase the customer visit times. A good service is a sign for a company. If JB HI-FI offers a service, let people know how and why they can benefit from it.

2. Layout clutter 159

For JB Hi-Fi, they should be change the clutter layout into orderliness. The store should give a comfortable shopping experience to customers. According to the survey quetison10, the result indicates over half of people who thinks the company should improve their layout. The customer think the layout is very significant
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