Case Study: Integration Of Faith And Learning
Liberty University
Integration of Faith and Learning
BUSI520
Character is the foundation
“A good name is rather to be chosen than great riches, and loving favour rather than silver and gold.” (Proverbs 22:1 KJV) In Hebrew the word “name” is shem which designates something as a mark or memorial of individuality, and by implication, honor, authority, reputation or character (Strong, 2010). Other biblical versions state, “A good reputation…” Businesses, in this case marketing firms, establish a reputation through their interactions with consumers whether good or bad. However, in order for these firms to enjoy longevity and lasting success, character must be the foundation of their business. Marketing management is the art and science of choosing target markets and getting, keeping, and growing customers through creating, delivering, and communicating superior customer value” (Kotler & Keller, 2012). Within this context, a firm “identifies and meets human and social needs profitably” (Kotler & Keller, 2012). Where some businesses have fallen short is that they place “profits” above all else. They may have a good reputation (momentarily), but their foundation is built on deception and lies. A firm’s reputation may help get customers in the door, but it’s their character that contributes to the keeping and the growing of the customers. A …show more content…
Some of them lack the very essentials of character i.e. integrity, fairness, and trustworthiness. These businesses had a money first mentality and because of this they used any means necessary to obtain and keep it. They chose riches over a “good name”. Marketing firms are no different than any other business. If it has character, it will have a good ‘name’ or reputation. A company with a good reputation but lacks character won’t last. At the end of the day, character is the
Integration of Faith and Learning
BUSI520
Character is the foundation
“A good name is rather to be chosen than great riches, and loving favour rather than silver and gold.” (Proverbs 22:1 KJV) In Hebrew the word “name” is shem which designates something as a mark or memorial of individuality, and by implication, honor, authority, reputation or character (Strong, 2010). Other biblical versions state, “A good reputation…” Businesses, in this case marketing firms, establish a reputation through their interactions with consumers whether good or bad. However, in order for these firms to enjoy longevity and lasting success, character must be the foundation of their business. Marketing management is the art and science of choosing target markets and getting, keeping, and growing customers through creating, delivering, and communicating superior customer value” (Kotler & Keller, 2012). Within this context, a firm “identifies and meets human and social needs profitably” (Kotler & Keller, 2012). Where some businesses have fallen short is that they place “profits” above all else. They may have a good reputation (momentarily), but their foundation is built on deception and lies. A firm’s reputation may help get customers in the door, but it’s their character that contributes to the keeping and the growing of the customers. A …show more content…
Some of them lack the very essentials of character i.e. integrity, fairness, and trustworthiness. These businesses had a money first mentality and because of this they used any means necessary to obtain and keep it. They chose riches over a “good name”. Marketing firms are no different than any other business. If it has character, it will have a good ‘name’ or reputation. A company with a good reputation but lacks character won’t last. At the end of the day, character is the