Case Study: Ikea
1.) Visit www.ikea.com and compare a catalog from one country to that of another. What differences do you notice? Can you discern that some photos are 3-D mockups instead of real rooms with furniture?
After looking through a few different catalogs, I noticed that while at first sight they appear to me the same furniture style they are laid out on the page somewhat different. The adaption of the furniture, as well as the models, changes according to what area the catalog is for. It appears that the American catalog rooms show more space stretched out while others are more confined. Some have models in them while some do not have any or less than others.
If one was to only look at their particular country’s catalog, it would appear that the …show more content…
While the still sell the same products worldwide, they adapt their products to fit the needs and wants of local areas. I return to the kitchen example above. It is the same products, just arranged and displayed in a way that fits the market. They also seem to use online, stores and catalogs to get their product out to the consumer in all markets, but adapt each to how a particular area responds. Price is also adaptable to the competitive price of the area’s market while still trying to keep their overall strategy of being accessible and affordable to all …show more content…
They seem to be in high demand whether there is a store open in the area or not. Whether it be the consumer makes a day trip to the store or orders products online, they marketing strategy seems to reach the masses and is working at all levels. The hype of a store opening in an area causes a mad rush to the store for months after the opening. If there were an IKEA in every area, the way Walmart is, the excitement and store traffic would diminish at stores. The cost of opening each store, the price to deliver to all the stores, holding inventory in stock for longer periods possibly after being the trend of the moment, and employing the numerous people that it takes to run the store would all cost the company money and could make the prices rise. This would diminish one of IKEA’s goals of being low priced an affordable to
After looking through a few different catalogs, I noticed that while at first sight they appear to me the same furniture style they are laid out on the page somewhat different. The adaption of the furniture, as well as the models, changes according to what area the catalog is for. It appears that the American catalog rooms show more space stretched out while others are more confined. Some have models in them while some do not have any or less than others.
If one was to only look at their particular country’s catalog, it would appear that the …show more content…
While the still sell the same products worldwide, they adapt their products to fit the needs and wants of local areas. I return to the kitchen example above. It is the same products, just arranged and displayed in a way that fits the market. They also seem to use online, stores and catalogs to get their product out to the consumer in all markets, but adapt each to how a particular area responds. Price is also adaptable to the competitive price of the area’s market while still trying to keep their overall strategy of being accessible and affordable to all …show more content…
They seem to be in high demand whether there is a store open in the area or not. Whether it be the consumer makes a day trip to the store or orders products online, they marketing strategy seems to reach the masses and is working at all levels. The hype of a store opening in an area causes a mad rush to the store for months after the opening. If there were an IKEA in every area, the way Walmart is, the excitement and store traffic would diminish at stores. The cost of opening each store, the price to deliver to all the stores, holding inventory in stock for longer periods possibly after being the trend of the moment, and employing the numerous people that it takes to run the store would all cost the company money and could make the prices rise. This would diminish one of IKEA’s goals of being low priced an affordable to