Case Study-Hershey
I. INTRODUCTION
Think of Hershey Food Corporation and chocolate comes immediately to mind. Hershey is the leading manufacturer of chocolate in North America but that is not all what Hershey is all about.
Considering the humble beginnings of its founder, Milton Hershey, Hershey Food Corporation’s success is as sweet as the chocolates it produces and as lovely as the candies it offers its customers.
But before gaining its sweet success, it had undergone business dilemma like bankruptcy. But due to good governance, it was able to turn this dilemma to strengths. Its growth in its local markets can be described to be vast. In a few years of establishment, it had large acquisitions of different companies which gave them the opportunity to diversify product brands. No wonder why it had the largest market share in North America.
But this led to criticisms that Hershey became contented only in operating domestically. Its competitors had already started growing in the international market but Hershey enjoys its advantages in the domestic setting.
These facts had led to the perfection of this study. It aimed to analyze why Hershey enjoys being the market leader in its home country and also analyze its strengths and weaknesses as much as the opportunities and threats that surround it, to asses it’s potential capability to operate internationally.
II. EXECUTIVE SUMMARY
Hershey Food Corporation is the leading and the largest producer of quality chocolate in North America. It had grown from one-product, one-plant operation in 1894 to a $4.4 billion company producing an array of quality chocolate, non chocolate, and grocery products. The company markets Confectionery and grocery products in over 60 countries with 5o brand names. But despite of these, Hershey remains inexperienced, ineffective, and uncommitted in markets outside the United States, Mexico and Canada.
This study focuses on how Hershey starts
Think of Hershey Food Corporation and chocolate comes immediately to mind. Hershey is the leading manufacturer of chocolate in North America but that is not all what Hershey is all about.
Considering the humble beginnings of its founder, Milton Hershey, Hershey Food Corporation’s success is as sweet as the chocolates it produces and as lovely as the candies it offers its customers.
But before gaining its sweet success, it had undergone business dilemma like bankruptcy. But due to good governance, it was able to turn this dilemma to strengths. Its growth in its local markets can be described to be vast. In a few years of establishment, it had large acquisitions of different companies which gave them the opportunity to diversify product brands. No wonder why it had the largest market share in North America.
But this led to criticisms that Hershey became contented only in operating domestically. Its competitors had already started growing in the international market but Hershey enjoys its advantages in the domestic setting.
These facts had led to the perfection of this study. It aimed to analyze why Hershey enjoys being the market leader in its home country and also analyze its strengths and weaknesses as much as the opportunities and threats that surround it, to asses it’s potential capability to operate internationally.
II. EXECUTIVE SUMMARY
Hershey Food Corporation is the leading and the largest producer of quality chocolate in North America. It had grown from one-product, one-plant operation in 1894 to a $4.4 billion company producing an array of quality chocolate, non chocolate, and grocery products. The company markets Confectionery and grocery products in over 60 countries with 5o brand names. But despite of these, Hershey remains inexperienced, ineffective, and uncommitted in markets outside the United States, Mexico and Canada.
This study focuses on how Hershey starts