Case Study Early Supplier Integration in the Design of the Skid-Steer Loader

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|Case Title: |Early Supplier Integration in the Design of the |Name: | | | |Skid-Steer Loader | | | |I. SHORT CYCLE PROCESS | | |Name |Position | |Who: |Scott Nolan |Supply management manager | |Facts | |What: |New product development process needs integration of suppliers | |Why: |Improve competitive advantages | |When: |From 1996 to 1998 | |II. LONG CYCLE PROCESS | | |Immediate |Basic | |Issues | | | | |(An ISSUE is a point in question or |a matter in dispute . Do not list facts.) | | | | | | |1.Skid-steer loader from Deere & Company lacks of market |1.they had contracted the engineering and manufacturing to New | | |competitiveness and no significant benefits over competing |Holland, which is also sell same product, competing in the same market| | |product and product features. |niche, and New Holland only produce product of Deere & Company through| | |2.the market penetration strategy may not work smoothly as it|its excess capacity. | | |supposed to by the target date in 1998 |2.the company requires so many criteria to be fulfill in a not long | | |3.decide and find appropriate suppliers in different product |period, including improve product features, broaden product range, | | |development phase and principles and practices |offer better product delivery and service, and lower product price, | | | |which needs lower cost of product. | | | |3.the company wants to lower cost, faster product development cycle | | | |and reduce operational inefficiencies. | | | | | |...
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