Case Study Clearwater Seafoods

Clearwater Seafoods is a highly diversified, vertically integrated Canadian Seafood company headquartered in Bedford Nova Scotia. Its diversification and integration are reflected in its product lines and its supply chain. Clearwater’s product line includes both shellfish and ground fish; Live lobster, raw lobster meat, scallops, clams, shrimps and crabs. It controls key aspects of its supply chain; harvesting, processing and marketing. Clearwater harvest fishes from the Canadian Atlantic fishery and sells in markets around the world. Its integrated and diversified nature has set it apart from its competitors and is partly responsible for its success so far. Moreover, Clearwater’s innovations and technology investments has enabled it to produce