Preview

Case Study: Best Buy Co. V. Techforward Inc.

Satisfactory Essays
Open Document
Open Document
322 Words
Grammar
Grammar
Plagiarism
Plagiarism
Writing
Writing
Score
Score
Case Study: Best Buy Co. V. Techforward Inc.
The case about misappropriation of a trade secret that I researched is Best Buy Co. v.
TechForward Inc. What happened was that Los Angeles-based TechForward sued Best Buy for misappropriating an original TechForward trade secret for the Best Buy “Guaranteed Buyback
Program” (Star Tribune). The issue with the lawsuit involves what TechForward’s business does for its consumers. What they do (a much smaller business than Best Buy Co.) is calculate the buyback value of various consumer products such as phones, CDs, computers, and other gadgets.
But then all of a sudden, Best Buy decided to incorporate a buyback program into their business model. However, they stole the technology (trade secret) from TechForward’s technology of how to calculate

You May Also Find These Documents Helpful

  • Good Essays

    Unfortunately, a corporation can be charged and convicted of any number of crimes. If the employees or officers within a corporation violate the law on behalf of the corporation and within the scope of their employment, the corporate entity would be open to criminal charges. Corporations can be convicted of criminal wrongdoing in the same manner individuals are charged and convicted. In addition, individuals within the corporation can be charged as well. Commonly, when a corporation is charged, many of the top officers will be charged along with the corporation as an entity.…

    • 604 Words
    • 3 Pages
    Good Essays
  • Good Essays

    Techmall Case Analysis

    • 1135 Words
    • 5 Pages

    TechMall’s revenue streams are rather simplistic. They receive a $750 one time set-up fee from all new merchants added into the TechMall system and a $50 statement fee, or maintenance fee, per month from all members. In addition, they receive a fee on each sales transaction, which is variable based on the dollar volume of the merchant’s transactions. TechMall’s standard pricing schedule indicates this revenue stream to be in the form of a 2% commission on all items sold by member merchants with a maximum commission receivable of $200.…

    • 1135 Words
    • 5 Pages
    Good Essays
  • Good Essays

    Background: Decided in 1895 with a 8-1 vote. Six companies dominated the North American sugar refining industry: American Sugar Refining Co. and four Pennsylvania refineries who together, made up 98% of the refined sugar manufactured. A lone Boston company held the remaining 2%. The United States sued using its newly passed Sherman Anti-Trust Act (passed in 1890) declaring any attempt to monopolize trade or commerce to be illegal. This case marks the Sherman Anti-Trust Act’s first test of Constitutionality against E.C. Knight Co., who, in control of over 98% of sugar refining in the United States has a monopoly on the manufacturing aspect, but does the Sherman Anti-Trust act include manufacturers?…

    • 478 Words
    • 2 Pages
    Good Essays
  • Powerful Essays

    Best Buy Company is one of the leading companies in US and Canada dealing with the retailer of the consumer electronics. The company has over 400 stores worldwide offering a wide variety of products worldwide , among the company’s major products include the following ; mobile phones, gaming systems appliances, computers , televisions among other components and accessories. However, the company has adopted a variety of strategies that sees it enter successfully into the competitive markets; for instance, it has developed a culture that promotes excellence customer services, minimized or no commission on some products, employing highly experienced and skilled staffs . These have seen the Best Buy company expand to many successful branches and increased production over some a good period of time.…

    • 2103 Words
    • 9 Pages
    Powerful Essays
  • Better Essays

    Best Buy is a growth company focused on better solving the unmet needs of our customers, and we rely on our employees to solve those puzzles” (Best Buy, 2009-2015).…

    • 2034 Words
    • 9 Pages
    Better Essays
  • Good Essays

    Tabatha Marshall, a resident of the State of Washington, was sued by ISC for making false and defamatory statements on her website.…

    • 384 Words
    • 2 Pages
    Good Essays
  • Good Essays

    Pretext is a reason given in justification of a course of action that is not the real reason.…

    • 390 Words
    • 2 Pages
    Good Essays
  • Powerful Essays

    Best Buy Analysis

    • 12713 Words
    • 51 Pages

    According to the Best Buy’s corporate website, the company’s “unofficial” mission statement is simple, “We’re a growth company focused on better solving the unmet needs of our customers.”1 Upon reviewing this statement, our team was motivated to construct a unique plan that expands Best Buy brand and influences new target markets, while also continuing to provide growth and development in Best Buy’s products and services. Our initiative is to develop smaller stores that feature a condensed selection of consumer electronics, these stores will be strategically placed in areas where customers have unmet needs. The products, services, and staff offered will, high quality and knowledgeable service. These condensed stores will focus on the…

    • 12713 Words
    • 51 Pages
    Powerful Essays
  • Better Essays

    Critical Analysis 1

    • 1154 Words
    • 5 Pages

    As a company, Best Buy can be held at fault for some of its performance struggles purely from an internal point of view. Best Buy is categorized as the “leading global electronics and appliance specialist retailer (Passport 4).” They have obtained such success from their warehouse type stores, with specific services offered inside (Geek Squad and MindSHIFT). Using this success as a basis Best Buy strategized to expand their stores in the United Kingdom, China, and Turkey, in hopes of expanding to obtain more revenue and more net profit. However this strategy backfired and these stores in the international market were forced to close in 2011. These store closures carried a 2.6 billion dollar charge with them, which were reflected in the 2012 fourth quarter results.…

    • 1154 Words
    • 5 Pages
    Better Essays
  • Satisfactory Essays

    Why Case Problems Work

    • 678 Words
    • 3 Pages

    The appropriation of trade secrets law was also broken in the case of Briefing.com v. Jones court case. The particular issue in this case is was the data and information not returned by Cynthia Dietzmann used to start a new competitive business in StreetAccount, LLC.…

    • 678 Words
    • 3 Pages
    Satisfactory Essays
  • Good Essays

    Best Buy Case

    • 465 Words
    • 2 Pages

    Yes, I agree to the strategy that Best Buy has adopted to respond to its competitors. If I wanted to buy something as simple as a toaster I would go to Wal-Mart, but when it comes to buying high technical multi-function printer, I would consider going to Best Buy. Even though they are planning on selling upscale and higher margin merchandise, they do have highly trained sales “consultants” to help with the complex expensive purchase. In order for Best Buy to stay on top of the market, they have to provide the extra service with the best quality merchandise.…

    • 465 Words
    • 2 Pages
    Good Essays
  • Good Essays

    Best Buy Case Analysis

    • 1075 Words
    • 5 Pages

    Q1. What is Best Buy’s competitive advantages in US? Best Buy’s competitive advantages in US includes: customer centricity, the SOP system and Geek Squad. Best Buy implements a concept called centricity. Best Buy identifies customers generating most revenue and segment these customers then realigning the stores to meet the needs of these customers. Its market researchers will analyze a lot of sales and demographic data to determine a particular location should tailor to which group of people in what kind of format. Centricity enhances a always consumer- friendly environment and helps in providing better end user experience. Best Buy established a standard operating platform (SOP), which included procedures for inventory management, transaction processing, customer relations, store administration, products sales and merchandising. SOP helps ensure consistence and enforce discipline across the network of stores. When Best Buy spotted the trend that digital devices and home networks were growing in complexity and technical services to homes and small businesses is necessary while many of its competitors did not provide service back-up for their CE sales. Best Buy acquired a Geek Squad, which is specializing in repairing and installing PCs and staffed the stores by newly techies. Best Buy can provide backup service for its customers which is an advantage over its competitors. All in all, Best Buy’s distinct competitive advantage is that it focuses on the need of customers and always tries its best to provide the most required service for the customers. Q2. Why is Best Buy’s dual branding is successful in Canada? Firstly, Canada’s market was fragmented with the leader Future Shop having 15% of market share. There was room for a second brand. Secondly, the Future Shop and Best Buy are both well established brand with high brand awareness and their positioning was totally different. Future Shop…

    • 1075 Words
    • 5 Pages
    Good Essays
  • Powerful Essays

    Consumer Protection Cases

    • 806 Words
    • 4 Pages

    Federal court rules Telephone Consumer Protection Act does not apply to commercial SMS text messages sent to cellular phones. The ruling came a few weeks ago in Satterfield v. Simon & Schuster, No. C 06-2893 CW, 2007 U.S. Dist. LEXIS 46325 (N.D. Cal. June 26, 2007), a case involving the transmission of an SMS text message promoting a popular author's "mobile club" to a cellular phone used by a seven-year-old child. The defendants, the publishing company that contracted for the transmission of the promotional messages and the service provider that actually sent the messages, argued that the subscriber, the child's mother, had consented to the transmission of promotional messages when, in order to receive a free ringtone, she checked the box in an online form labeled "Yes! I would like to receive promotions from Nextones affiliates and brands…."…

    • 806 Words
    • 4 Pages
    Powerful Essays
  • Good Essays

    Best Buy Analysis

    • 667 Words
    • 3 Pages

    On March 9, 2009, Best Buy became the primary electronics retail store (online and bricks and mortar) in the eastern United States, after smaller rival Circuit City went out of business. Fry's Electronics remains a major competitor in the western United States. Many locations feature in-store pickup, which can be arranged through the company's website.…

    • 667 Words
    • 3 Pages
    Good Essays
  • Better Essays

    Case Analysis Apple, Inc.

    • 1249 Words
    • 4 Pages

    Apple was created in 1976 by Steve Jobs and Steve Woziniak. Jobs made it Apple’s mission to bring an easy to use consumer computer to market and in 1978, launched the Apple II. Apple quickly became the industry leader selling 100,000 Apple IIs by the end of 1980 (Yoffie & Slind, 2008). Things changed drastically for them in 1981 when IBM entered the personal computing market.…

    • 1249 Words
    • 4 Pages
    Better Essays