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Case Study
Chapter 2 Case Study:
The Bill and Melinda Gates Foundation

1. What do you think Bill and Melinda Gates’ personality traits are for each of the Big Five Dimensions? Compare the two. Answer: Traits are distinguishing features, or characteristics or properties of an individual. The chapter discusses the Big Five Model of Personality traits and uses it as an accepted guide to classify personalities. Both Bill and Melinda Gates possessed various aspects of each category listed within the realm of the Big Five. Bill was able to dominate the PC world because he possessed characteristics from the Big Five. He has a strong need for surgency, which includes dominance. He was open to new experiences and used others and their experiences and knowledge to sharpen his initial ideas. He understood the value of partnerships and working together with outside entities to obtain his goal. He was willing to confront others in regards to their ideas but was also able to accept criticisms and tuning on his ideas. Another trait from the Big Five that Bill possessed was his Openness to Experience. He was willing to try new ideas and a new more innovated way of looking at the PC world, which attributed to his success. He also possessed conscientiousness where he carries responsibility and achievement traits. Bill Gates founded Microsoft as a partnership in 1981. He convinced IBM to include his operating systems into their PCs and in 2004 Microsoft was the world’s third largest public company ahead of IBM itself. This proves his achievement over the time in growing the business stronger and solid. Melinda was a successful founder and leader because she possessed the agreeableness personality trait. She had a behavior that was warm, caring charming, and compassionate, which made it easy to influence and persuade others to get involved. Bill also shared this trait with Melinda. Although Bill Gates is not recorded for being friendly, he does carry the sociable traits

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