Case Study

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  • Topic: Information technology, Customer, Strategic management
  • Pages : 5 (1575 words )
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  • Published : March 22, 2011
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CASE STUDY QUESTIONS
Chapter 1: Foundations of Information Systems in Business
CASE I:
1.How do information technologies contribute to the business success of the companies depicted in the case? The information technologies contribute to the business success of the companies through immediate responds, first to the needs of the customers on how the company will satisfy each and every customers and the monitoring of the fast changing trends in business through the use of information technology with the company’s respective strategies to meet the customer’s satisfaction.

2.The Bryan Cave law firm used BI technology to improve the availability, access, and presentation of existing information; this allowed them to provide tailored, innovative services to customers. What other professions could benefit from a similar use of these technologies, and how?

This kind of technology could benefit other professions like the businessman for the fast relevant results of information to get into trends of latest technologies about business and to cope the reality that each and every minute passed by, there is always a new technology to be adapt.

3.Cablecom developed a prediction model to better identify customers at risk of switching to another company.
In addition to those noted in the case, what other actions could be taken if that information were available?

An action to be taken is that there would be an information tracer to avoid the spilling of information in other companies, so the security level must be alarming to protect the relevant information exclusive only for the company.

Would you consider letting some customers leave anyway?

No, letting some customers to leave the company is the most risking part because the customer is the heart of the company at the same time they knew some information that could lead into leaking out of some relevant information about the company.

CASE II:
1.Eric Brinker of JetBlue noted that the database developed during the crisis had not been needed before; the company had never experienced a meltdown What are the risks and benefits associated with this approach to IT planning?

The risk of the company is that there is no back up for the information stored in the system. It is hard to restore the information if the system shutdown and the benefits of this is the security and the invisibility of the information about the company.

2.With hindsight, we know that the decision made by Eric Raffin of the VA to not fail over to the Denver site was the correct one. But, it involved ignoring established backup procedures With the information he had at the time, what other alternatives could he have considered?

Eric Raffin must consider the importance of the backup procedures because it is very important to have a backup for every information the he have. The other alternatives he can use is the use of manual listing of information but its very time consuming but a a good one to have a backup for the system.

3.A small, undocumented change resulted in the collapse of the VA system, largely due to the high interrelationship between its applications What is the positive side of this high degree of interconnection, and how does this benefit patient?

The positive side of the high degree interconnection is the fast information sharing from time to time to other branches of the company and the benefit of this to patient is the fast results of relevant information that can meet the satisfaction of the customer.

CASE III:
1.How do information technologies contribute to the business success of Sew What? Inc.? Give examples from the case regarding the business value of information technology that demonstrate this conclusion.

The contribution of the information system in Sew What Inc. is the wide spreading of the customer service all over the globe to meet all the customer’s needs and satisfaction and helps to outreach their business in fast...
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