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case study
Lesson 6 Case Study
Bablu pokhrel
International American University
MGT 500: Organizational Behavior and Leadership
Sanjay Upadhaya
June 16, 2013

Effective Communication: Partnership in Italy
Melissa Chang is a business woman from US who is about to travel Venice, Italy to meet with her company’s partnering company. During the preparation of the trip she faces different obstacle like she was stressed and her friend cancelled their trip to Moscow at the last minutes. She was afraid of meeting the Italian Partner, however after collecting necessary information upon making phone contact with the company’s partnering company to confirm her travel plans. When Melissa meets face-to-face with the partners, she quickly realized their source of frustration and at the same time she was able provide all the information requested by them about the product. She was also able to answer all the questions and explain the business process during the first meeting in a productive way and also maintain the relationship for the further business for the future. Both Melissa and Italian partner drew up the projected plan for the next fiscal year at the end of the week. The President of the Italian office arranges a formal dinner in her honor and appreciates the professionalism of Melissa.

Analysis and Findings
In this case US company is not providing the basic product information due to which Italian partner were unhappy which may lead to cancellation of the partnership. When Melissa agrees to visit to Venice, Italy then she meet their partner company face to face, listen all their views and provide them with all the required information and answer all their questions on the spot due to which the partner company we really impressed with her performance and they started building the positive attitude towards US company.

Melissa’s communication impact on Italians
The company has not upheld the basic business standard due to which the



References: Brandt, W. K., & Hulbert, J. M. (1976). Patterns of Communications in the Multinational Corporation: An Empirical Study. Journal of International Business Studies. Hersey, P., Blanchard, K., & Johnson, D. (2011).Managing of Organizational Behavior: Leading Human Resources. (9th ed., pp. 243-250). Upper Saddle River, New Jersey: Pearson Education, Inc.

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