Case Study
Today’s children are unique in many ways from previous generations; however perhaps the most influencing on our young children today is television advertisements. Television advertising may be described as a series of television programs implemented by companies or organizations to introduce products, which is now becoming an usual part of people’s daily life, especially children. "In 1997, the nation’s estimated 34 million children age 12 and under will have spent or influenced spending of a record $500 billion" (Horovitz 1997). There is obviously a great deal of interest in this subject, many books have been written, and many studies and reports done on the effects of television advertising on children. The aim of this essay is to give a look at some of the reasons why we advertise to children, some different effects of television advertisement on mental and physical parts of children.
The first effect on the children’s physical health is their diet. In these days, the world is on the way to reach developed techniques and children acquainted with television advertising like their close friend. Recent research shows that television food advertising has become a prominent feature of the children’s diet and affects their diet much in the United States and, increasingly, throughout the world. Previous research showed that 98 percent of food-product advertisements viewed by children ages 2 to 11, and 89 percent of those viewed by adolescents ages 12 to 17, were for foods high in fat, sugar or sodium. Based on these evidences,we can see that most of television food advertisings just focus on their income instead of the consequences. The children are attracted by marketing effects such as colours, images with delicious food and sounds. Advertisers also use character licensing to encourage children to ask for their products. For example, they may offer a free character doll with a purchase. Most of the food and beverages that are advertised to children are fast food
The first effect on the children’s physical health is their diet. In these days, the world is on the way to reach developed techniques and children acquainted with television advertising like their close friend. Recent research shows that television food advertising has become a prominent feature of the children’s diet and affects their diet much in the United States and, increasingly, throughout the world. Previous research showed that 98 percent of food-product advertisements viewed by children ages 2 to 11, and 89 percent of those viewed by adolescents ages 12 to 17, were for foods high in fat, sugar or sodium. Based on these evidences,we can see that most of television food advertisings just focus on their income instead of the consequences. The children are attracted by marketing effects such as colours, images with delicious food and sounds. Advertisers also use character licensing to encourage children to ask for their products. For example, they may offer a free character doll with a purchase. Most of the food and beverages that are advertised to children are fast food