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ASSIGNMENT COVER PAGE

Student Name : Clare Puyang Ngau
Student ID : 1300900002
Lecturer Name : Miss Irene Kho
Programme Title : B.A (Hons) in Event and Tourism Management
Subject Code & Title : Business Research Method – HC 203
Session : May – August 2010
Assignment Topic : Case Studies (Assignment 1)
ATTENTION:
1) 1 day late from the date of submission - 25% will be deducted.
2 days late from the date of submission - 50% will be deducted.
More than 2 days late from the date of submission - “0”grade will be awarded 2) Plagiarism - The University will not tolerate cheating, or assisting others to cheat, and views cheating in coursework as serious academic offence. The work that a student submits for grading must be the student’s own work, reflecting his or her learning. Where work from other sources is used, it must be properly acknowledged and referenced. (Refer to the Student Handbook Pg 40-45)

SUBMISSION DATE : 27th June 2010

Assignment 1
Case 1: Employee Loyalty
Question 1:
The problem statement in this case is the crude downsizing in organizations during recession that have crushed the loyalty of millions.
Question 2:
Problems are defined as the indication of a specific business decision is that will be clarified by answering some research questions. Firstly, the main statement that can be found in the passage is downsizing in the organizations. The symptoms that can be found according through what I have read in the passage are due to recessions, the organizations going to embrace lower recruitment and training costs, higher productivity if customers.
Next is the analysis of the situation. First thing first, it is analyze that the company are having difficulties in their financial. In the same time, the company is trying their best to retain the staffs and also to terminate some of them. They provide benefits for those who are going to stay loyal to the company without being fired by the boss. They does not



References: 1. Mark Saunders, Adrian Thornhill and Philip Lewis (2006), Research Methods for Business Students (4th Edition), Prentice Hall. 2. Definition of Dependent Variable, 2010, [online] on the 26th June 2010 at http://www.ncsu.edu/labwrite/po/dependentvar.htm. 3. Tutor Vista, Unlimited Tutoring and Homework Help, Definition of Independent Variable, (2010), [online] on the 26th June 2010 at http://www.tutorvista.com/math/examples-of-independent-variable

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