case study 3
Case 3
1) What type of multi-country organization is Body Shop as described in the case? Global? Multinational? International? Other? Please explain and be specific.
From the case, The Body Shop is a global company. First of all it is centralized and globally scaled. It dose not make decision or different product in different country. Even though it has company stored and licensed store its product do not change by different stores. It has local element by setting up a Community Care Department and began talking to franchisees about having every shop commit to a local need, and supporting it by allowing staff time off to work on the project. But the influence of charity work came majorly from it worldwide campaigns such as AIDS complain. Secondly, The Body Shop implement parent strategy. The Body Shop did not advertise, avoided traditional distribution channels, spent as little as possible on packaging, and used product labels to describe ingredients rather than to make miraculous claims. Its products were based on all-natural ingredients, and were sold in refillable, recyclable containers. All of these above are its parent company strategy, which is adapted by all the stores across the world. Lastly the knowledge is developed and retained at the center. The Body Shop parent company would train staff and provide uniformed pamphlets to assist knowledge of the product. However it core competency is not centralization and it did not obtain excessive competitive advantage trough its centralization, The Body Shop is not an international company yet.
In all The Body Shop is a global company
(2) Body Shop had several constituents after going public- employees, customers, the local community (ies), the environment, shareholders, vendors, franchisees. Assess how Anita did in serving each of these constituents after going public. Be specific.
Its constituents after going public altered from the time The Body Shop just started. After going public, its employees
1) What type of multi-country organization is Body Shop as described in the case? Global? Multinational? International? Other? Please explain and be specific.
From the case, The Body Shop is a global company. First of all it is centralized and globally scaled. It dose not make decision or different product in different country. Even though it has company stored and licensed store its product do not change by different stores. It has local element by setting up a Community Care Department and began talking to franchisees about having every shop commit to a local need, and supporting it by allowing staff time off to work on the project. But the influence of charity work came majorly from it worldwide campaigns such as AIDS complain. Secondly, The Body Shop implement parent strategy. The Body Shop did not advertise, avoided traditional distribution channels, spent as little as possible on packaging, and used product labels to describe ingredients rather than to make miraculous claims. Its products were based on all-natural ingredients, and were sold in refillable, recyclable containers. All of these above are its parent company strategy, which is adapted by all the stores across the world. Lastly the knowledge is developed and retained at the center. The Body Shop parent company would train staff and provide uniformed pamphlets to assist knowledge of the product. However it core competency is not centralization and it did not obtain excessive competitive advantage trough its centralization, The Body Shop is not an international company yet.
In all The Body Shop is a global company
(2) Body Shop had several constituents after going public- employees, customers, the local community (ies), the environment, shareholders, vendors, franchisees. Assess how Anita did in serving each of these constituents after going public. Be specific.
Its constituents after going public altered from the time The Body Shop just started. After going public, its employees