Cartier's Popularity among Customers

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  • Topic: Richemont, Luxury good, Jewellery
  • Pages : 2 (490 words )
  • Download(s) : 115
  • Published : March 11, 2013
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Product description: Cartier
In the world of luxury, there are certain which stand out from the rest, Cartier is one such company which is truly world-renowned and has so much to offer with regard to their elegant designs excellent craftsmanship. It is basically a well-known French jewelery and watch maker founded in Paris, France in 1847 by Louis-François Cartier, and the company is now a wholly owned subsidiary of Compagnie Financière Richemont SA. The following will detail the reasons why Cartier is so popular among the customers and why it is one of my favorite luxury brands.

Heritage could be the most precious fortune of a luxury brand, as an originally jewelery maker, its history dated from 1847, Louis-Francois Cartier took over the jewelry workshop from his master, which meant Maison Cartier was born. In 1899, Maison Cartier was moved to its current address: 13 rue de la Paix and afterwards it was controlled by the Cartier Three Brothers: Louis, Pierre and Jacques. They travelled around the world, setting up branches in London and New York in 1902 and 1909 respectively, which laid the cornerstone of the Maison Cartier. Before long, Cartier gained the reputation among European courts. The Prince of Wales (became King Edward VII in 1902), praised Cartier as "the jewelery of King and King of jewelers". Some of Cartier’s most well known jewelery collections include Trinity, LOVE and Panthère de Cartier. “LOVE” bracelet, born design studio Cartier New York, which provides the screw as media, and originality ad with a tiny screwdriver for locking the two semi-circular golden rings, making them complete and satisfactory, as if one of the two parts finally met the other after a bitter looking for each other, and combined physically and mentally. Lovers need collaboration to wear it, experiencing the joint efforts and good care invested by the LOVE, while safekeeping the screwdriver represents loyalty and promise in love.

Regarding to Cartier’s watch...
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