Carrefour: Marketing and Singapore
UNIVERSITY OF PORTSMOUTH
BACHELOR OF ARTS (HONS) IN BUSINESS ADMINISTRATION
INTERNATIONAL MARKETING ANALYSIS PORTFOLIO
STUDENT ID: 018800000966
UOP HEMIS NO: 403747
Word Count: 10,031
Content Page
COVER PAGE 1
CONTENT PAGE 2
ABOUT CARREFOUR 3
FACTORS THAT IMPORTANT TO CARREFOUR 3
INTERNATIONAL MARKETING RESEARCH 11
CARREFOUR EMERGING MARKETS IN SINGAPORE 18
INTERNATIONAL TRADE BARRIERS 21
CARREFOUR MARKET-ENTRY STRATEGIES 26
REFERENCE 36
About Carrefour Over the past 40 years, the Carrefour group has grown to become one of the world’s leading distribution groups. The world’s second largest retailer and the largest in Europe, the group currently operates four main grocery store formats: hypermarkets, supermarkets, hard discount and convenience store. The Carrefour group currently has over 12,500 stores, either company operated or franchises.
Hypermarkets: choice and quality for everyone
Supermarkets: the prices people want, close to home.
Hard discount: grocery products at low, low prices.
Convenience stores: just what you need, right next door
Cash & carry: proximity and accessibility for catering professionals
E-Commerce.
Carrefour in Singapore Carrefour Singapore, are the first ever hypermarket in Singapore. Offer you a one-stop shopping destination with a wide range of food and non-food products, at great discount prices, with excellent customer service!
1.Factors That Important To Carrefour The first important step is to conduct detailed market research on the country you intend to venture into.
A detailed market research will require you to look into the political, economic, socio-cultural and technological climate of each country. These will determine the business operating environment of the market you are venturing into.
Issues such as legal restrictions, application
BACHELOR OF ARTS (HONS) IN BUSINESS ADMINISTRATION
INTERNATIONAL MARKETING ANALYSIS PORTFOLIO
STUDENT ID: 018800000966
UOP HEMIS NO: 403747
Word Count: 10,031
Content Page
COVER PAGE 1
CONTENT PAGE 2
ABOUT CARREFOUR 3
FACTORS THAT IMPORTANT TO CARREFOUR 3
INTERNATIONAL MARKETING RESEARCH 11
CARREFOUR EMERGING MARKETS IN SINGAPORE 18
INTERNATIONAL TRADE BARRIERS 21
CARREFOUR MARKET-ENTRY STRATEGIES 26
REFERENCE 36
About Carrefour Over the past 40 years, the Carrefour group has grown to become one of the world’s leading distribution groups. The world’s second largest retailer and the largest in Europe, the group currently operates four main grocery store formats: hypermarkets, supermarkets, hard discount and convenience store. The Carrefour group currently has over 12,500 stores, either company operated or franchises.
Hypermarkets: choice and quality for everyone
Supermarkets: the prices people want, close to home.
Hard discount: grocery products at low, low prices.
Convenience stores: just what you need, right next door
Cash & carry: proximity and accessibility for catering professionals
E-Commerce.
Carrefour in Singapore Carrefour Singapore, are the first ever hypermarket in Singapore. Offer you a one-stop shopping destination with a wide range of food and non-food products, at great discount prices, with excellent customer service!
1.Factors That Important To Carrefour The first important step is to conduct detailed market research on the country you intend to venture into.
A detailed market research will require you to look into the political, economic, socio-cultural and technological climate of each country. These will determine the business operating environment of the market you are venturing into.
Issues such as legal restrictions, application