Topics:Analog-to-digital converterPages: 70 (2099 words)Published: December 4, 2012
...Strategic Management in Non-market Environments
05/11 – 06/11.
Cheetah / Hyena video Analogues to business world o Make kill, but can you hold when scavengers come o Eat fast if you’re a cheetah Value Creation o Economic Activity Value Capture o Power, Leverage Companies you create (value you create) must be cognizant of game to come (value capture) Boeing Site distribution throughout US, most Congressional districts o Helps when applying / bidding for contracts o Decision making process in Congress If only worried about “capturing an antelope” (market environment), wouldn’t design locations for supply chain this way Recognizing hyenas (non-market environment effects) o How to ensure capture value o Spread out across country (multiple congressional districts) o Helps with getting funding (congressionally directed contracts) GM locations are more concentrated o Operationally makes more sense, politics weren’t controlling decision making o However, when GM needs something from Government, may be in worse position than Boeing Wal-Mart Not in bigger cities o Local players (protected), politics can block entry o How negotiate, work around? Market vs. Nonmarket Environment Market transactions are typically consensual and bilateral o Voluntary, fundamental 1:1 (bilateral negotiations between parties) Nonmarket transactions are rarely consensual and are almost...
...Car-sharing Market in the US 2014-2018
Car-sharing is a membership-based, self-service system that contains a network of stations and vehicles, and is an alternative to traditional car ownership for individuals and companies. In this system, vehicles are owned by a separate firm or an organization or individual and are shared by users for short periods of time. Over the past three decades, the car-sharing concept has grown from a basic service provided by popular organizations to a widely recognized Urban Transport industry. It is also quickly developing into a globalized industry, providing many with transportation, land use, environmental, and social benefits.
Covered in this Report
This report covers the present scenario and the growth prospects of the Car-sharing market in the US for the period 2014-2018. To calculate the market size, the report considers net revenue generated by car-sharing providers. It also presents the vendor landscape and corresponding detailed analysis of the top five vendors in the market. In addition, it discusses the major drivers that influence the growth of the market. It also summarizes the challenges faced by the vendors and the market at large, as well as the key trends that are emerging in the market.
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Dr. K.J McCarthy
University of Groningen,
Faculty of Economics & Business,
faculty of economics
Lecture 1 Questions: Firm-Specific Advantages
What is ISM? Can all firms internationalise? What are firm-specific
advantages? Why are location specific advantages important to understand?
Lecture 2 Questions: What's an Attractive Market, and How Should we Enter it?
Why should the firm internationalise? How should it internationalise? How
should we measures market attractiveness? Does the firm have a CSR?
Lecture 3 Questions: How to Build a Market Presence?
How should the firm look to build a market presence? FD? SA? M&A? What
are the strategic costs and benefits associated with each option?
Lecture 4 Questions: How to Organise the Multinational Firm?
When to integrate and standardise, and when to customise and localise?
How to structure the firm according to these various forces?
Lecture 5 Questions: How to Keep your Multinational Firm Competitive?
Having Built the Best Firm, How do we Ensure Our Competitiveness
within the Industry? How does innovation, and SHRM play a role?
faculty of economics
What is a Non-MarketStrategy? And
how do we Develop one to the
benefit of the...
...Market entry strategies are very important for every company. The fullers beer company has selected the target market, so it will choose a kind of entry mode into foreign market. Our company will choose the intermediate modes to enter the Brazils market. Contract manufacturing Fullers beer company can engage the local manufacturers to produce their products. Local manufacturer know about the Brazils beer culture, but also know the local laws. This is good for the fullers company enters foreign markets, and the company can be quickly adapted to the local culture in order to develop in the new environment. Contract manufacturing reduces fullers beer company cost on the production line. Advantage The fullers company does not need buy beer manufacturing equipment, raw materials and save on labor costs. On the raw materials, manufacturers can be quickly to identify raw material quality and extent of damage on raw material. Local manufacturers have their own raw material suppliers, which can reduce the cost of beer on the material, but also can produce the high-quality beer. On the other hand, our company can focus on sales plan about that the World Cup will be held in Brazil. Disadvantage We collaborate with local manufacturers. We will leak the brewing techniques and beer recipes. It is not benefit to compete with other beers company. In terms of quality, the manufacturer does not complete our...
...their skills within the strategic objectives of the organization. Bratton and Gold
HRP is the process through which, based on the analysis of changing external and internal conditions, management defines the desired future state of human resources.
A systems perspective of the HRP process: strategy formation-HR planning-implementation of HR action plans
A processual perspective of the HRP process-strategy formation-hr planning-HR actions in a two way relationship
Key features of SHRP:
-directed at meeting current and future needs
-progresses through phases from forecasting to developing plans
-monitoring and evaluating outcomes and feeding back the results
-should be driven by strategic objectives and its purpose to achieve its fulfilment
Limitations of HRP definitions:
-provides no insight as to what it considers right people or right time
-what is meant by term process
-the strategic linkage failed to prove a two way relationship
-planning refers to the outcomes of the forecasting process
Turner, key elements of HRP:
-strategic planning (strategy formation, environmental scanning, key business issues)
-demand forecasting (what are hr implications on strategy, forecasting for future HR requirements to meet bis. Objectives)
-auditing current HR capabilities (analyzing current labor resources, auditing internal labor supply)
-supply forecasting (forecasting internal and external labor...
Lecture 1: Microeconomics and Biz Strategy
References: Pindyck&Rubinfeld. Chap.1
What are the firm’s important functions and strategies ?
1. Selling need to know consumers purchasing behavior
for example, what if the price increases: price elasticity of demand
marketing/product positioning strategies
Topics 3-5 lectures
2. Production Supply function/producers output decision
how to produce?
Firms output decision: Short run vs LR
For example, should the firm continue producing even though loss?
3. Managerial Operation organisation aspect of the firm
Institutional setting within which diverse entities interact and come into equilibrium
- Topics 11-12.
4. Market equilibrium changing biz environment
- Industry analysis: strategic groups/the five forces model
- Industry structure and firms behaviour
- Topic 2, 7 - .
5. Information implications to managerial operation/selling
- for example, what if there is asymmetric infor b/ owners and managers or
- b/ sellers and buyers
- Topics 11-12.
6. Market structure and rivalry
- various oligopoly firms behaviours
- Topics 9-10.
Linking Biz Strategy and Microeconomics: Some cases
1. How to respond ____consumers________ behavior
Cf. Leather Jacket industry vs. environmental protection, Accommodation cost in GC vs. terrorism
Marketing strategies in the UK car insurance market
Marketing of Financial Services
31/06/2011 Anne‐Sophie de Zuttere‐ George Koussis‐070007618 Kyriakos Tyllis‐100039290 Neophytos Stylianides‐100059219
Due to the high level of regulation that exists in the insurance industry differentiation is limited as products and services need to be compliant. In regards to car insurance, where competition is intense, insurance premiums and policies are similar. Marketing of insurance products should be carefully designed so that the main message about various insurance services would be easily understandable to the potential customer, appealing with interest and trust but at the same time not being annoying.1 Due to low customer loyalty that exists in the sector, any marketing communications tend to raise consumer’s awareness not only on the advertised product, but on competitive products as well. As the product itself is intangible, it lacks overall understanding by the general public. Consequently, the customer’s decision making process is of high importance. The AIDA model is therefore used to illustrate the four stages (Awareness, Interest, Desire and Action), that marketing communications should move through a potential customer.2 Furthermore there are two types of ...
...various types of Consumer and Business to Business (B2B) market research.
Consumer research focus on consumer attitudes , their behavior and their preferences in a market based economy.
Types of consumer market research:
i)Advertising andpromotion research:
To gauge customer responses to the promotional measures
undertaken by the company as well as the effectiveness of
ii) Customer satisfaction studies
To determine the level of customer satisfaction with the quality
of your product and the way you sell it and deal with your customers.
iii)Consumer decision process research:
To determine what motivates people to buy and what decision
making process they use.
iv) Positioning research
To determine how your target market perceives your product
relative to competitors' products and to gauge your market's
perception of your brand and your business.
v) Brand name testing
To determine how your clients feel about the names of your
vi) Price elasticity testing
To determine how sensitive your clients are to price changes.
vii) Concept testing
To test the acceptance of a concept by your target clients/customers.
Business-to-business (B2B) marketing:
Business-to-business (B2B) marketing is the commercial transactions between businesses. The term is used to explain the business that sells the products or services to other business.
B2B research involves the investigation of any...