Canon’s corporate philosophy is kyosei. A concise definition of this word would be “Living and working together for the common good.” But Canon’s definition is broader: kyosei is “All people, regardless of race, religion or culture, harmoniously living and working together into the future.” Unfortunately, the presence of imbalances in the world in such areas as trade, income levels and the environment hinders the achievement of kyosei.
Addressing these imbalances is an ongoing mission, and Canon is doing its part by actively pursuing kyosei. Truly global companies must foster good relations, not only with their customers and the communities in which they operate, but also with nations, and they need to address environmental issues worldwide. In addition, global companies must bear responsibility for the impact of their activities on society. For this reason, Canon’s goal is to contribute to global prosperity and to people’s wellbeing, which will lead to continuing growth and bring the world closer to achieving kyosei.
CANON’S BASIC APPROACH TO CSR
Canon is steadily working to cut CO2 emissions and use resources effectively over the entire product lifecycle while providing customers improved functionality and ease of use. In 2011, Canon rolled out new software called the Ecology Information Plug-in*. This software allows the monitoring of power consumption and CO2 emissions of office-use MFDs and laser printers.
WWF-Canon Polar Bear Tracker
Since 2007, Canon has been promoting the WWF-Canon Polar Bear Tracker project, which tracks the movements of polar bears in the Arctic by satellite as a means of studying the impact of global warming. As part of the project, the WWF and Canon Europe have established a polar bear-themed environmental education website for children to increase children’s awareness of global environmental conservation.
Continued Support for the Canon Envirothon in North America...
Please join StudyMode to read the full document