BUS642 Business Research Methods and Tools
August 27, 2012
What is business research? Why should there be any question about the definition of research?
“Business research is a process of planning, acquiring, analyzing, and disseminating relevant data, information, and insights…in ways that mobilize the organization to take appropriate actions that in turn, maximize performance.” (Cooper, & Schindler, 2011, p.4) Research is a planned and systematic process of inquiry and discovery providing decision makers with information and insight to more accurately answer proposed questions concerning business decisions thus lowering possible risk associated with those decisions.
There should be questions on the definition of research because research is not a standard that is done the same for everyone. It all depends on the person that is doing the research. Some people like to take specific steps and planning to ensure they are getting all the information before they make a decision. Others like to go straight to where they know they can get some information and make a decision on what they find. Research has to be defined so that everyone working on the same research understands what is being referred to when the word s business research is being used. What is the difference between applied research and basic or pure research? Use a decision about how a salesperson is to be paid, by commission or salary, and describe the question that would guide applied research versus the question that would guide pure research.
“Applied research has a practical problem-solving emphasis. Pure or basic research aims to solve perplexing questions or obtain new knowledge of an experimental or theoretical nature…” (Cooper, et. al., 2011, p.12) Both are problem solving methods. Applied research is about dealing with practical problems faced in our world today. They are attempting to find the answer to something that would help solve a practical...