BUSINESS PRESSURE

In 1963, Mary Kay Ash founded Mary Kay Inc. in Dallas, Texas, USA, with the aim of helping women gain personal and economic success. Today, Mary Kay has become the world’s leading direct sales cosmetics brands, with annual sales exceeding US $3 billion. Mary Kay can be found in more than 35 countries and worldwide and it employs a sales force of more than 2.5 millionOne of the largest cosmetics companies in the United States, Mary Kay, Inc. specializes in the manufacture and direct sale of more than 200 products, including skin creams, cosmetics, fragrances, dietary supplements, and other personal care items. Its direct sales force consists primarily of women who sell full- or part-time through home demonstrations. As of 1999 the company operated in 29 countries around the world. Mary Kay Ash founded the company that bears her name in 1963, after 25 years of direct selling for other companies, beginning in the late 1930s.
The business environment is the combination of social,legal,economic,physical and political factors that affect business activities.We focus on three types of business pressure that organizations face which is market ,technology and societal pressures.
-Market pressure are generated by the global economy and strong competiton ,the changing nature of the workforce and powerful customers.We'll look at each of these factors in turn.
1. Global economy and strong competition
2.The changing nature of the workforce
3.Powerful customers
-Technology pressures is the second category of business pressures consists of those pressures related to technology.Two major technology related pressures are :
1.Technological innovation and obsolence
2.Information overload
-Societal/political /legal pressures,the third category of business pressures includes social responsibility,government regulation/deregulation,spending to protect against terrorism and ethics
Business pressure, organizational responses, and IT support

The business environment is the