Business Policy Coco Cola

THE COCA COLA COMPANY

BUSINESS POLICY AND STRATERGIC PLANNING
16th AUGUST 2009

BY MAHREEN KHAN

|Assignment Title: Busniess Policy & Strategy |Assignment No: 1 |
|Student Name: MAHREEN KHAN |THINC Student ID:4083002 |
|Programme : BBA year 3 subject |Semester: Summer 2009 |
|UOW Student ID: 0811866894043 |Date Issued: |
|Date Due in: 22th August |Assignment Set by: |
| |Rotna Das |
|Date Actually Handed in: 18th August |Grade Awarded: |
|Learning Outcomes Met: |Previewed By: |

|Criteria for marking - Plan |Max Marks |Marks Obtained |Remarks |
|Quality & scope of Research |35 | | |
|Analytical capability, logic and |30 | | |
|Recommendations | | | |
|Written English Language Skills |15 | | |
|Report

References: Books Bradford and Duncan (2000) John E. Lawler (2001): The Importance of Strategic Planning, New York: Sage Publishers. Patrick L. Burkhart and Suzanne Reuss (1993). Successful Strategic Planning: A Guide for Nonprofit Agencies and Organizations. Newbury Park: Sage Publications. Roger L. Kemp. (1995)."Handbook of Strategic Planning," Cummings & Hathaway, East Rockaway, NY. M. A. Hitt, L. Tihanyi, T. Miller, and B. Connelly. (2006). Journal of Management International Diversification: Antecedents, Outcomes, and Moderators Web resources Information about strategic planning available from http://www.civicus.org (Retrieved on 5th August 2009) Business planning guide available from http://www.planware.org/strategicplan.htm (Retrieved on 5th August 2009) www.thecoca-colacompany.com/ourcompany/.../bio_104.html (Retrieved on 5th August 2009)