Business Policy Coco Cola

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THE COCA COLA COMPANY

BUSINESS POLICY AND STRATERGIC PLANNING
16th AUGUST 2009

BY MAHREEN KHAN

|Assignment Title: Busniess Policy & Strategy |Assignment No: 1 | |Student Name: MAHREEN KHAN |THINC Student ID:4083002 | |Programme : BBA year 3 subject |Semester: Summer 2009 | |UOW Student ID: 0811866894043 |Date Issued: | |Date Due in: 22th August |Assignment Set by: | | |Rotna Das | |Date Actually Handed in: 18th August |Grade Awarded: | |Learning Outcomes Met: |Previewed By: |

|Criteria for marking - Plan |Max Marks |Marks Obtained |Remarks | |Quality & scope of Research |35 | | | |Analytical capability, logic and |30 | | | |Recommendations | | | | |Written English Language Skills |15 | | | |Report Format |10 | | | |Referencing |10 | | | |Total |100 |0 | | Table of Contents page 1.0 Executive summary……………………………………………………………......4 2.0 Importance of strategic planning in Coca Cola………………………….…...5 3.0 The need for strategic planning in organizations……………………...........6 4.0 Different processes and mode of planning……………………………..........6 4.1 Customer relation strategy…………………………………………….……..6 4.2 Cash cow strategy………………………………………………………..........7 4.3 Star strategy……………………………………………………………..………7 5.0 Mode of planning in Coca Cola…………………………………………..……..7 6.0 External Environment affecting Coca Cola Operations………………..…..7 6.1 Government/political environment…………………………………………..7 6.2 Economic environment………………………………………………………...8 6.3 Social environment……………………………………………………………..8 7.0 Identifying and tracking strategic planning strategies………………........8 8.0 External factors affecting strategic planning in Coca Cola….…….………9 9.0 References…………………………………………………………………….10, 11

1.0 Executive summary
Organizational strategic planning is the process of establishing the direction, strategy as well as making resource allocation decisions which is aimed at achieving the strategy defined by the organization. In strategic planning organizations make use of different techniques such as establishing the weaknesses, strengths, threats and opportunities as well as the social, economic, political and technological investigation of the environment surrounding the organization. In this perspective, the major objective of strategic planning in any...
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