Business Essay
Xavier Chester-Milton
BPA111
Activity 2
In this essay I will be discussing how China has become a favorite for Chinese individuals. I will also include how the Chinese has adjusted their product due to the cultural differences and how they continued to progress and still be successful now in this day and age. I will give supporting details and supporting facts to capitalize on how things were handled.
Michael Strange, the president of the world famous Bassetts Ice Cream, founded in 1861 attended a food-marketing seminar for Philadelphia-area executives several years ago and he didn’t expect to do more than exchange a few business cards. But one of his new contacts, an international food broker, had ties to China and asked that Bassetts to send some ice cream samples overseas. Now with that being said he didn’t expect things to go the way they did, which was for the better and an extremely good business move. Afterward, once they started shipping the ice cream overseas, the sales began to go up. Although, the culture in North America differs for the culture in China so Bassetts had to make certain changes for the better of the business in China.
Now the changed that they made were making ice cream in a flavor like green tea. Now some people in the U.S.A may not care for it, but in China it was selling. Also more exotic and less known in the States, such as the black sesame flavor that was suggested by James Sun, whom is a customer in China believed it would do very well in China. With that being said Michael Strange would have to have that flavor of ice cream made until perfected. Another Chinese native, whom has adapted to the U.S culture, even suggested a steak flavored ice cream, due to the fact that she loves the way certain medium rare steaks are made in the states. Over the years, Bassetts makes atleasts 2 new flavor of ice cream and takes in suggestions from their customers. Some of those flavors include Guatemalan Ripple, Matcha, Macadamia Nut,
BPA111
Activity 2
In this essay I will be discussing how China has become a favorite for Chinese individuals. I will also include how the Chinese has adjusted their product due to the cultural differences and how they continued to progress and still be successful now in this day and age. I will give supporting details and supporting facts to capitalize on how things were handled.
Michael Strange, the president of the world famous Bassetts Ice Cream, founded in 1861 attended a food-marketing seminar for Philadelphia-area executives several years ago and he didn’t expect to do more than exchange a few business cards. But one of his new contacts, an international food broker, had ties to China and asked that Bassetts to send some ice cream samples overseas. Now with that being said he didn’t expect things to go the way they did, which was for the better and an extremely good business move. Afterward, once they started shipping the ice cream overseas, the sales began to go up. Although, the culture in North America differs for the culture in China so Bassetts had to make certain changes for the better of the business in China.
Now the changed that they made were making ice cream in a flavor like green tea. Now some people in the U.S.A may not care for it, but in China it was selling. Also more exotic and less known in the States, such as the black sesame flavor that was suggested by James Sun, whom is a customer in China believed it would do very well in China. With that being said Michael Strange would have to have that flavor of ice cream made until perfected. Another Chinese native, whom has adapted to the U.S culture, even suggested a steak flavored ice cream, due to the fact that she loves the way certain medium rare steaks are made in the states. Over the years, Bassetts makes atleasts 2 new flavor of ice cream and takes in suggestions from their customers. Some of those flavors include Guatemalan Ripple, Matcha, Macadamia Nut,