Business Analysis: Philadelphia Arsenal

Philadelphia Phillies market a baseball team who plays in a park that will offer a fun ballpark experience. They are careful not to market a perfect team, which will win all the time. This is an extremely competitive market in which they would like to appeal so many different markets: The diehards, kids 14 years and younger, women and men 14 years and older, seniors over 60 and corporate and community groups. They needed to evaluate how they would market this not as a game but an experience. Teams that continue to win can leverage that to become a community icon and use as advertisement. The Phillies may not always win the championship and need to think of creative ways to market their product to maintain continuity. They created a new
It gets to the people quicker than mail and it will continue to spread by the people/fans. The latest edition of GQ Magazine named Philadelphia Phillies fans the "meanest in America." The evidence? Booing Santa Claus, vomiting on innocent girls, and getting tased on the field, to name a few incidents. But at least Phillies fans are the most loyal. So says a study by Facebook 's data team, which crunched the numbers on a wide range of social networking behavior such as clicking the "like" button for a team or posting comments about a game, according to the San Jose Mercury News. According to the survey, which looked at millions of Facebook members around the world, Phillies ' fans were the least likely to root for any other team. Also, roughly 60 percent of Philadelphia fans had Facebook friends that are also fans of the team. (http://www.cbsnews.com/8301-31751_162-20049702-10391697.html). If you are like most consumers today, you are not interested in anything that is fake. You try to “keep it real”. You demand authenticity! Authenticity can also result from a social process that allows consumers to share their interests. YouTube, Twitter, and Facebook are the obvious outlets, although companies create their own social networking opportunities. (Kerin, Hartley, & Rudelius (n.d.). Services Marketing. In Marketing 11E). I think Phillies can stay competitive in the Market by having a twitter
The effectiveness of their strategies in each promotional element varies. Most of the Phillies sales promotions feature giveaways or premiums, which seems to be the right strategy. I think promotions may be more effective on weekdays. Teams have typically chosen to offer promotions on dates that would struggle with attendance numbers. Another promotional area in which the Phillies excel is public and community relations and sponsorship. In particular, the Phillies demonstrate an enormous commitment to community and charitable initiative in terms of player and staff involvement and sponsorship. Sports organizations with successful community relations programs recognize the strategic importance of philanthropy and incorporate community relations into their overall business plan, something the Phillies definitely seem to have done. Phillies franchise use internal marketing to help enhance the service experience. The Phillies Ballgirls are softball players and are ambassadors for the Phillies. They make four to five appearances a week at charity events, schools, or golf outings. Community commitment engrains the Phillies as a key member of the Philadelphia community. Another ambassador for the Phillies is the “Phillie Phanatic”, this mascot is the best known mascot in professional sports and relates to all segments of