Business Analysis of Medibank (Private Health Insurance Leader in Australia)

helSTRUCTURE
I. Introduction
a) Market analysis b) SWOT

II. Innovations
a) Vision b) 3Cs c) Hospital service centre d) Customized products

Market analysis
Competitor analysis
2012 Medi bank BUPA HCF NIB HBF Market share 28.9% 27.6% 10.6% 7.7% 7.6% Rev. EBIT Growth (Bn$) (M$) 5.8 5.0 2.1 1.3 1.3 5.9% 7.2% 7.8% 10.3% 1.1% 116 228 89

Industry trends
Revenues
• 5% CAGR 2008-2016 • Mostly driven by price rises

Expenses

Reducing (online services & labour-saving technology)

Loss

• Ageing population • Increasing claims

Investment
83 60

Unsettled financial markets

Government

• 30% PHI rebate • Three tier system • 1% MLS

2

SWOT
Leading position

Limited Financial resource Premium Price level

Comprehensive offering
Strong positive trust

Increasing regulation

Increasing Competition

More Health conscious

Commoditization

3

Vision

• Customer focus •Accountability • Integrity • Respect • Accessibility • Easy to understand

4

3 Cs
PROs Reduce customer service cost (compared to retail store)
Other options
Call Want us to call you back? Please provide your number

Accessibility
Educated customers Improve brand image

Chat Want to find the nearest office? Please provide your post code
Coach Want to have one of us come to you? Please provide your home address

Cons

High expectations from customers
Technological failure

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Hospital Service Centre
PROs Meet the potential customers where it matters the most.

Help the existing customers (procedure, choices) when it is the most needed.
Improving the image of a customer caring company

Cons Labour cost (=> better than in random retail store)

6

Customized Products
PROs Flexibility Greater reach Customized products and services

Cons Additional costs Could be difficult to manage

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CONCLUSION

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