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Bsbwor501 Quiz 4

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Bsbwor501 Quiz 4
 Question 1
3 out of 3 points

_____ is the process of continually collecting information from the external marketing environment.
Answer

Selected Answer: Environmental scanning
Correct Answer: Environmental scanning

 Question 2
3 out of 3 points

Which of the following sets of terms describe approaches used by B2C marketers to segment their markets?
Answer

Selected Answer: demographic, psychographic, and behavioral factors.
Correct Answer: demographic, psychographic, and behavioral factors.

 Question 3
3 out of 3 points

In customer relationship management, firms selling big-ticket items with small customer bases often find it advantageous to develop
Answer

Selected Answer: full partnership
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