Browsing as the Killer App: Explaining the Rapid Success of Apple’s Iphone Browsing as the Killer App: Explaining the Rapid Success of Apple’s Iphone

Only available on StudyMode
  • Download(s) : 136
  • Published : October 28, 2012
Open Document
Text Preview
Browsing as the killer app:
Explaining the rapid success of Apple’s iPhone

Title: Browsing as the killer app: Explaining the rapid success of Apple’s iPhone Article by: Joel West and Michael Mace
Published by/in: Elsevier
Date of Publication: 2010

INTRODUCTION
Writer:
Dr. Joel West is a Professor from San Jose University, College of Business. He is a famous writer for business articles. Michael Mace is a consultant from Rubicon Consulting Inc.
These writers are very exposed and experienced in their field. Background information:
T his article is about how Apple’s iphone can become so successful in the smart phone industry. It reveals how they can overcome challenges, strategies and insights into the company. It also tells about Apple’s future research and plan for its products and how they can defeat competitors to become the best in its industry. Publisher

Elsevier is a world renowned provider of science and health information and journals. They create online information and solutions to help readers and students achieve better results and knowledge. Currently they have published around 2000 journals and up to 20,000 books and reference works. http://www.elsevier.com/wps/find/intro.cws_home/ataglance

Aim and objective
The main aim of this article is evaluate how Apple’s iphone reinvented the smart phone industry by bringing down former market leaders like Nokia and Sony Ericsson.

SUMMARY
The article is mainly about the preliminary problems which are faced by mobile and smartphone manufacturers during the 90’s such as imperfect hardware accessibility and deficiency in understanding of the product grouping. Sony Ericssion and Nokia were both the market leaders in the mobile phone industry. When Apple penetrates into the market with its innovative iPhone, they have changed the way people will look at a mobile phone. The iPhone is unique and different from its competitors because it has a large touch screen, an user friendly...
tracking img