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• Increase accessibility to a stop smoking service in Stoke-on-Trent
• Educate about the harm of smoking on the body
• Educate about the effects of smoking while pregnant on infant mortality
• Be able to assess the patient’s experience and attitude towards quitting smoking and use this information to provide cost-effective patient-suitable stop smoking interventions
• Support and encourage patients in their journey to quit
• Reduce smoking related deaths in the city, including infant