Brand Comparisons on Carlsberg and Heineken

Topics: Brand, Brand management, Marketing Pages: 4 (1187 words) Published: January 8, 2013
Brand Comparisons on Carlsberg and Heineken

A Brief Induction of Carlsberg and Heineken
Carlsberg is the world 's fourth largest brewing group , founded in 1847 , is headquartered in Copenhagen, Denmark. Carlsberg is also the company 's major beer brands . Carlsberg is popular in more than 150 countries around the world , to the best quality of all-cause all Carlsberg beer brewing . In time more than 160 years , Carlsberg parties friends to lead one . Whether they come from a sports bar the street Kodate , or clothing coming fashion restaurant , will share the passion of sports , a toast to share together. Carlsberg is deeply love the world of high-grade beer, the quality was excellent and relaxed, the palate is rich smooth. All because in the brewing process, Carlsberg adopted the whole malt production, cooperate with the country of origin has the high quality water, combined with brewing under the pure European taste. Sports sponsorship in Carlsberg brand strategy of indispensable status. Carlsberg and football partner relationship is Carlsberg proud tradition. To make this tradition to carry forward, Carlsberg, more will continue to sponsor European football championship, begin from 1992 sponsored by England and the world's most fans like the team - Liverpool football club.

Dutch Henry Pierre Heineken beer company was founded by Gerard in 1864. In 1971,Freddy Heineken as Heineken company President. Under his leadership, Heineken company consists of a family enterprise development into one by the family holding joint-stock company group. Heineken beer into other European countries, and go all the way across the ocean in North America, Asia, Africa and Latin America. In 2002, sweet Aaron DE carvalho · throughout the country will succeed to the company President, Heineken company in the global conducted a number of acquisitions. At present, Heineken beer in more than 50 countries and regions with more than 110 beer enterprise pool, the products in more...
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