Bottled Water Case Study

Numerical Results We asked several survey questions to gain a better understanding of the demographic of our participants. A total of 15 individuals in the CLU MBA program were surveyed: 11 male and 4 females. The ages of the students ranged from 24 to 56 years old, with a mean of approximately 34 years of age. Respondents also told us about their annual income which ranged from $5,000 to $135,000 with a mean of $62,500, and a standard deviation of $32,073. Next, we determined the type of water participants drink: store-bought bottled water, home filtered water, or tap water. As depicted in chart A, seven (47%) respondents drink home-filtered water, six (40%) drink bottled water, and the remaining two (13%) drink tap water. An overwhelming
Six (40%) responded that health concerns weighted heaviest in their decision, three (20%) said availability, two(13%) taste, two (13%) price, one (7%) home filtration system, and one (7%) does not drink bottled or filtered water. As we had anticipated, many more people (2 out of 5) people drink bottled or home filtered water because of health concerns or safety reasons. Our finding are illustrated in
Chart
Eight (53%) replied yes they have, three (20%) have received information by work or mouth, three (20%) have heard nothing, and one (7%) replied no. About 3 out of 4 respondents have read or heard information on the contamination of tap water. Table B records these findings. We further asked participants to rank their level of knowledge concerning his or her local drinking water system. As displayed in chart C, six (40%) participants said they agree with the statement, one (7%) strongly agreed, five (33%) disagreed, one (7%) strongly disagreed, and 2 (13%) said they have no knowledge. A little less than half of respondents have knowledge about his or her local drinking water system, yet 13 out 15 (or the vast majority) do not drink tap