Born Global

Topics: Microsoft, International trade, Globalization Pages: 10 (3504 words) Published: May 13, 2013
The meaning of born globalMain aim of this assignment is to discuss the meaning of Born Global. Some firms are known as Born Global firms and various internal and external factors that encouraged these firms to be born global, what are the marketing strategies which lead to early international expansion of these firms and how they are differ from other and the risk faced by these firms in international market and the ways to tackle these risk. Web definition of born global: A firm that from its birth globalize rapidly without any preceding long term internationalization period. INTRODUCTION:

It has been examined by different research that now days companies are reaching to international level in a very short period of time (e.g. Shrader, Oviatt and McDougall, 2000; Weerawardena et al., 2007; Fan and Phan, 2007; Zhou et al. 2007). When company expand their business on a large scale to reach on a high level by putting its business into different market to increase the the benefit because of increase in demand of their product and by using cheaper inputs. Some organizations reach the global stage very fast rather than having competitors also in the market. Number of these firms are studied by Harry Bakema, George Yip and Alina Kudina in Silicon Fen . It had been presented as a new buzzword by tradition most of the multinational companies first grew in their home markets all the activities take place at domestic market then in overseas after a long term planning Birth for global are claimed to be different from traditional practice. It is followed as first if it is beneficial or successful at domestic level after 5 or 10 years then it will enter in foreign market .But as a name itself present opposite Born Global its starts now at international level first and we can see small and medium sized business have gone on international level within very less time spam these are very less popular at home market and become more popular in foreign market because of the income generated sometimes is 100% of their total income .We can say the half of their total revenues is from international sales .Born Global companies value more money and more attention to their development and other strategies which can offer many lessons for other organization who are trying towards the secret to success .We tried to pin how to give early and rapid internationalization and how to be successful in this. What is Born Global ?

Born global is a firm which defined as “ a business organization that ,form inception, seek to derive significant competitive advantage from the use of resources and the sale of output in multiple countries , Oviatt & McDougall, 1994,p .49 BORN GLOBAL COMPANIES:

Headquarters of is in Seattle, Delaware, Nevada Washington with distribution canters are in Britain & Germany. The company has 2100 employees when they started in 1999 and growing rapidly Since May 1997 &converted into public property shares traded on the National Market in the United States despite continuing losses, 'share or $ 209 per share was trading at 23 times its IPO value $ 9 in December 1998. started its business in July 1995 and the main aim of the company is to use internet to sell their product that inform, educate and inspire. In the spring 1999 , become the largest internet seller of 4.7 million discounted books CDs,DVDs,Computer games ,audio, video cassettes etc.Its the most popular website on the Internet work. The company's percentage of books sold online was 85 parts, with 6 million customers in over 160 countries . Customers using 's find it interactive website because they can choose the products of their choice to purchase . Specifically, customers can access the site to search for particular item by selecting the title, browse, read and write comments, subscribe to individual services on credit Card to buy, and can check the status of their order . Most orders are...
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