Boeing 7e7 Case Study Solution

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BACKGROUND

As the world’s largest aerospace company and leading manufacturer of commercial jetliners and defense, space and security system, Boeing puts a lot of efforts and innovations in its products and services. These include commercial and military aircraft, satellites, weapons, electronic information and communication systems, and performance-based logistics and training.

Due to customers’ needs and requests, Boeing has expanded its product line and services. The long tradition of aerospace leadership and innovation has given the company the advantages. Its broad range of capabilities includes creating new and more efficient commercial airplane, integrating military platforms and defense systems through network-enabled solutions; and arranging innovative customer-financing options.

Nowadays, Boeing, as the top exporter of U.S. and with its corporate offices in Chicago, supports airlines and U.S. and allied government customers in more than 90 countries. Besides, Boeing employs more than 159,000 people across United States and in 70 countries. In between, more than 123,000 of its employees hold college degrees, including nearly 32,000 advanced degrees, which means in virtually every business and technical field from approximately 2,700 colleges and universities worldwide. By the way, we can see how diversified, talented and innovated the workforces of Boeing company.

Basically, Boeing is diversified into two business units: Boeing Commercial Airplanes and Boeing Defense, Space & Security. These two units are supported by three small units which are Boeing Capital Corporation, Share Services Group and Boeing Engineering, Operations & Technology. Each unit has its own duties.

BOEING BUSINESS UNITS
Boeing Commercial Airplanes

Boeing Commercial Airplanes is being the leader in commercial aviation by offering airplanes and services that with characters of superior design, efficiency and value to customers around the world. In 1916, Boeing aviation pioneer, William Boeing, had built the company’s first airplane which is a seaplane for two with a range of 320 nautical miles. Since then, Boeing has defined the modern jetliner and introduced the twin-aisle cabin, the glass cockpit and countless other innovation. Moreover, in 1997, the merger of Boeing and McDonnell, gives the company a 70-year heritage of leadership in commercial aviation.

Today, Boeing Commercial Airplanes, leads by James (Jim) F. Albaugh, offers a family of technologically advanced airplanes, mainly the 737, 747, 767 and 777 families of airplanes which can seat more than 500 and can boasts the longest range in the world, at more than 9,300 nautical miles. With headquarters in Renton, Washington, Boeing Commercial Airplanes continues with its new product development, a next-generation jet that will set the standard for fuel-efficiency and passenger comfort.

Boeing Defense, Space & Security

Boeing Defense, Space & Security (BDS) provides large scale systems that enhance air-, land-, sea- and space-based platforms for global military, government and commercial customers. BDS tries its best to provide customers with the right solutions at the right time and the right cost. Therefore, their strategy is to understand the enduring needs of customers and provide capability-based solution to meet their rapidly evolving requirements.

In addition to designing, producing, modifying and supporting fighters, bombers, transports, rotorcraft, aerial refuelers, missiles, munitions and spacecraft for military, civil and commercial use, BDS also develops enhanced capabilities through network-enabled solutions, communication and intelligence, surveillance and reconnaissance technologies.

In order to increase the efficiency, execution and capabilities of the company, the business is organized into five portions: Boeing Military Aircraft (in-charge of tactical and airlift aircraft, missiles,...
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