The book deals with how Body Language affects your business career and illustrates you step-by-step examples on the effect of Body Language and how to use it in favour of your success. The author’s Allan & Barbara Pease both come from the Business World and established this book together, developing specific techniques trough personal experiences. Allan Pease made his first personal experience with the effect of Body Language as a Teenage Boy, working as a door-to-door salesman for a rubber sponge company. He quickly learned, by watching the people’s Body Language on what they were thinking and then found a way to persuade them to willingly buy the rubber sponges without them noticing it. He later worked as a successful salesman for an Australian Life Insurance Company.
The Book is a “How to” Book and designated to prospective and current Business People. The author adresses the reader directly, which gives a more personal approach to the Book. The author’s style is very informal, the quality of writing is very clear and original which makes it easier for the reader to follow and not get bored. It suits the intended audience.
The book contains seven Chapters, each chapter representing a different situation the reader is confronted with in his/her everyday Business Life, making it easier for the reader to identifiy himself/herself in the examples and adapting them more easely. Each example is given an additional illustration or specific situation so the reader is directly involved in the situation
and understands better what the author is refering to.Furthermore, there are 14 Business rules spread out over the book. More precisely, each chapter contains 2 Business Rules that have to be remembered. Moreover, the book is divided into two different categories: ‘A woman in Business’ and ‘A man in Business’.
The first chapter has the Title “ Interviews: How to Get the Job…Every Time; Are you Sitting Comfortably ?How to Sit, Where and Why “ . It...
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