BMW (Bayerische Motoren Werke Group) is a one of the leading luxury carmakers European automobile industry. BMW was founded on March 7th 1916 by Franz Popp and Max Friz. BMW started out by making airplane engines for German army up until the end of WWI in 1918. BMW in this report will look at BMW’s position in the European automobile industry and it will also analyse the marketing mix, Trends and issues in the industry. BMW based in the German state of Bavaria. BMW is creating and distributing a series of successful, premium-priced passenger cars and motorcycle. In 1928 BMW purchased their first car factory at Eisenach/Thuringia and with it, the license to build a small car call, “Dixi”. Also provides financial service to support worldwide sales and distribution of cars and motorcycles. In 2008 the company sold 1.2 million automobiles under its largest brand-the BMW. Trends and issue in the Industry:
My S.W.O.T analysis will define each of the Bayerische Motoren Werke (BMW) Company’s strengths, weaknesses, opportunities, and threats. Strengths
BMW group has luxury brands ranges MINI, Rolls-Royce and BMW it's very popular car so it's strengths of BMW. BMW current positions in market are very repudiated and loyal so company turnover and trading profit growth are also high. BMW is a reliable brand. BMW has a new technology and world’s leading premium quality of automobile manufacturer so it's create good reputation of all the customer and company profit are high. BMW is a brand so everyone know that what is BMW so it's good to launch a new product on market and earn to profit. Weaknesses
BMW is brand so it's know as a leading automobile company and very high prices so normal person has a perception that BMW prices are always high so they can affordable so it's one of the BMW weaknesses. BMW are luxury cars manufacturer so it's middle class people not affordable so this one also BMW weakness. Opportunities
BMW image in market it's good so if the new product launch it's good for earning money and increase sales. BMW customer care service are good so if there any customer need any help and improved a cars so it's will be consider to new other cars and launch it. BMW release a Miniseries car it's successful in Europe and the US market so BMW continue with this success they offering a diesel version to be released and it's really helpful to BMW’s profile and brand value. So it's good opportunity to release this model to other country. BMW Economy is growing by 2007 2.75 to 3.75 percent and then 2008 and 2009 it's 2.5 to 3 percent so it's mean more people purchasing BMWs so it's good opportunities to cover the uk and other market. Threats
BMW most of the model are oil and current condition are oil prices going high and high so it's really one threats for the BMW so maybe they have to launch a Diesel model more than oil car model. Current situation and globalize market governments policies always changes so it's one of the threats for BMW to due a tax rate and import and export his car model etc. BMW has to always know the current political issues and new legal polices so if the interest going high so it's will directly effect to BMW cars. PEST ANALYSIS
In this time budget, Gordon Brown penalize drivers of the eco-friendly cars. In budged he announced that heavy polluting cars would be higher rate of road tax £210 a year. So it's means BMW has to improved his car petrol engine so it's performed longer as well as last longer life value. BMW has to always careful about launching new cars and give the proper safety equipments on it. For example BMW manufacture one of their car without any airbags that could be illegal so it's they always checked all the cars and awarded that safe of the car. Economic
If the interest rate going high it's really effect to BMW and other company of sales and profit, it's means that if the rate going high customer not buying a new...