Preview

Bmw Case Study

Powerful Essays
Open Document
Open Document
2166 Words
Grammar
Grammar
Plagiarism
Plagiarism
Writing
Writing
Score
Score
Bmw Case Study
|Overview | | |“Everyone follows the same processes and works from the same set of data, which ensures this level of|
|Country or Region: Belgium | | |customer support is consistent across all dealerships.” |
|Industry: Automotive | | |Didier Passchier, Dealer IT Manager, BMW Group Belux |
| | | | |
|Customer Profile | | | |
|BMW Belux’s IT-strategy department, Dealer | | | |
|Systems, is responsible for managing the IT | | | |
|systems installed in all 74 BMW dealers | | | |
|across Belgium and Luxembourg. | | | |
| | | | |
|Business Situation | | | |
|Several disparate systems in use across the | | | |
|dealerships meant that accurate data from | | |

You May Also Find These Documents Helpful

  • Satisfactory Essays

    Zipcar is a business that provides car-sharing programs for people in major, urban cities like Tokyo, New York and London. Zipcar allows people to borrow cars for designated times as needed. In some cases it may be borrowed for 30 minutes, some cases can be several days. Young professionals are eagerly participating in these programs because it allows the convienience allowed in owning a car without the long term cost. Car-sharing businesses have seen a dramatic increase in the last two years with expected growth for the next fifteen years. The idea of car-sharing is viewed as a more environmentally friendly approach to living because it reduces the number of cars emitting carbon into the city.…

    • 624 Words
    • 3 Pages
    Satisfactory Essays
  • Satisfactory Essays

    BMW Harvard Case Studies

    • 836 Words
    • 4 Pages

    Firstly, the launch of the BMW Z3 is significant for the company as it helped the company inch closer towards their long term goal in becoming a global brand. Prior to the introduction of BMW Z3, the most common mindset of the general public about BMW is that the superior quality of their products are due to the fact that it was made in Germany. With the Z3 manufactured in Spartanburg USA, BMW can show that they can be a successful global company by manufacturing at strategic locations even when it’s not in Bavaria. Furthermore, this launch had helped people to associate the quality of BMW’s product to the company itself rather than its manufacturing location.…

    • 836 Words
    • 4 Pages
    Satisfactory Essays
  • Powerful Essays

    Bmw of North America

    • 9055 Words
    • 37 Pages

    Any customer can have a car painted any color that he wants so long as it is black. Henry Ford…

    • 9055 Words
    • 37 Pages
    Powerful Essays
  • Best Essays

    Bmw Marketing

    • 4353 Words
    • 18 Pages

    14. Hooley, G.J., Lynch, J.E., and Shepherd, J. (1990). The marketing concept: Putting the theory into practice. European Journal of Marketing, Vol. 24, No.9, p.7-24…

    • 4353 Words
    • 18 Pages
    Best Essays
  • Powerful Essays

    Case Study Bmw Mini

    • 1078 Words
    • 5 Pages

    Executive Summary FreeMarkets Online is faced with developing a strategy that will increase revenues from $1.8 in 1997 to $6 million in 1998. To accomplish this tripling of their revenue streams, FreeMarkets Online should pursue vertical market dominance by emphasizing its core competencies and shunning any dilution of its product. To this end, the company should focus on the target markets that originally attracted its founders. Also, the unique technology and salable information owned by the company should be guarded, thereby maintaining the value of FreeMarkets Online’s market making abilities.…

    • 1078 Words
    • 5 Pages
    Powerful Essays
  • Good Essays

    Business Level Strategy BMW BMW’S Primary Business Lines (http://www.marketlineinfo.com/library/iProduct_toc.aspx?R=6A41C0F5-51FC-4B71-AF83-0B9F412CB891) The company generates revenues through three business divisions: automobiles (78.0% of the total revenues during fiscal year 2006), financial services (20.2%), motorcycles (1.8%). BMW focuses on the premium segments of the global passenger car and motorcycle market. The company also provides financial and information technology services. BMW, through the Softlab Group, offers information technology services such as customer relationship management and supply chain management. The company markets its vehicles through company-owned showrooms, independent dealers, subsidiaries and importers. It manufactures its products at 23 production and assembly plants in 13 countries on four continents and sells it in more than 140 countries worldwide. BMW operates through three business divisions: automobiles, motorcycles and financial services. Automobiles The automobiles division develops, manufactures, assembles and sells passenger cars and off-road vehicles under the brands BMW, MINI and Rolls-Royce. It also sells automotive spare parts and accessories. In Germany BMW and MINI brand products are sold through company owned outlets and independent dealers. The company sells passenger cars outside Germany through subsidiaries and independent importers. In FY2007, the company sold 1,500,678 BMW, MINI and Rolls-Royce brand cars, an increase of 9.2% compared to 2006. Motorcycles The motorcycles division develops, manufactures, assembles and sells BMW brand motorcycles as well as spare parts and accessories. This division also offers motorcycle equipment such as luggage systems, heated grips, windscreens, chrome valve covers, satellite supported navigation systems, special seats and onboard computers. In addition, the company's motorcycle division also sells helmets, motorcycle suits, boots and gloves.…

    • 793 Words
    • 4 Pages
    Good Essays
  • Good Essays

    The Case Study of Vw Ag

    • 670 Words
    • 3 Pages

    Everything is in the world has their aims, missions and responsibilities. While a tree has to produce oxygen, the aeration of soil must be provided by earthworms. In this context, the primary mission and responsibility of companies is to sustain their life. However, whilst they do this, also they have to protect the balance of the nature and hence companies should ensure their improvement not only economically but also socially and environmentally. “VW AG is aiming to be Number 1, both economically and ecologically by 2018” (VW, 2010). For this purpose, the case study of Volkswagen is investigated on all these three characteristics. Moreover, to be more cautious, the Volkswagen AG Sustainability Report will be compared with European Automobile Industry Report and SMMT Automotive Sustainability Report in this study.…

    • 670 Words
    • 3 Pages
    Good Essays
  • Satisfactory Essays

    Porsche Case Study

    • 580 Words
    • 2 Pages

    The sports cars were a part of a niche market Porsche capitalized on. The text states, “Porsche was a powerhouse in racing…” Having victories in all major racing events which included the 24 Hours of Le Mans and Can-Am racing series just to name a few. Not only did the 911 allow consumers to know who the brand, but it also kept the company profitable. Porsche created different sports cars. Yet, the company did not hit a snag, even when the economy went belly-up.…

    • 580 Words
    • 2 Pages
    Satisfactory Essays
  • Powerful Essays

    study case-hyundai

    • 1672 Words
    • 7 Pages

    The automotive industry is among the largest and most global sectors in the world. Any shift in the automotive industry has consequences for firms around the globe. Hyundai Motor Company (HMC) is a rising star in the global automotive industry. South Korea's number one carmaker, HMC produces about a dozen models of cars and minivans, as well as trucks, buses, and other commercial vehicles (www.hyundai-motor.com).…

    • 1672 Words
    • 7 Pages
    Powerful Essays
  • Good Essays

    I, __________________________ hereby confirm that this assignment is my own work and not copied or plagiarized from any source. I have referenced the sources from which information is obtained by me for this assignment.…

    • 5281 Words
    • 19 Pages
    Good Essays
  • Good Essays

    Bmw Research

    • 492 Words
    • 2 Pages

    What are the causes and consequences of BMW’s quality problems with newly launched products? What should be done to improve “launch quality”?…

    • 492 Words
    • 2 Pages
    Good Essays
  • Powerful Essays

    bmw process

    • 3797 Words
    • 14 Pages

    1. Give examples of needs, wants, and demands that JetBlue customers demonstrate, differentiating these three concepts. What are the implications of each for JetBlue’s practices?…

    • 3797 Words
    • 14 Pages
    Powerful Essays
  • Better Essays

    A marketer’s vision is to deliver a message so gripping that everyone who sees it passes it along to their friends, increasing the brands recognition, sales and bottom line. So, how do you make your marketing campaign “viral”? How do you get 2 million people to register to your company website? Let’s look at one of the largest luxury car brands to learn how.…

    • 904 Words
    • 4 Pages
    Better Essays
  • Good Essays

    BMW Case Study: BMW

    • 1072 Words
    • 5 Pages

    Since 1977, the 7-Series is the flagship car in the BMW line-up. BMW passionately blended driving pleasure with comfort into this one like no other car in the luxury car segment in the world of automobiles. Now, BMW presents you the fastest ever BMW made and it is available right now in India. It is the BMW M 760 Li xDrive V12. The most powerful and the most expensive BMW right now available in India. The car gives you ludicrous amount of power in an ultra-luxury package. Please take a note that it’s not an M7. Though BMW has focussed on performance than any 7-Series built till date, this is not a full-bore M car. However, as mentioned earlier BMW has perfectly balanced brute power with posh in this piece from the Munich. The car comes in two versions: the sporty M760Li XDrive and the more classy and…

    • 1072 Words
    • 5 Pages
    Good Essays
  • Good Essays

    What are the causes and consequences of BMW’s quality problems with newly launched products? What should be done to improve “launch quality”?…

    • 851 Words
    • 4 Pages
    Good Essays

Related Topics