Bmw Assignment

Topics: BMW, 2000s automobiles, BMW X5 Pages: 8 (2355 words) Published: July 28, 2011


Traded as

IndustryAutomotive industry

Founder(s)Franz Josef Popp

HeadquartersMunich, Germany

Area servedWorldwide
Key peopleNorbert Reithofer (CEO), Joachim Milberg (Chairman of the supervisory board)

ProductsAutomobiles, motorcycles, bicycles
Revenue€60.48 billion (2010)
Operating income
€5.094 billion (2010)
€3.218 billion (2010)
Total assets
€108.87 billion (end 2010)
Total equity
€23.10 billion (end 2010)
Employees95,450 (end 2010)
Rolls-Royce Motor Cars
BMW Motorrad

Company history

Bavarian Motor Works is a German automobile, motorcycle and engine manufacturing company founded in 1916. It also owns and produces the Mini brand, and is the parent company of Rolls-Royce Motor Cars. BMW produces motorcycles under BMW Motorrad and Husqvarna brands. BMW is known for its performance and luxury vehicles, and is a global leader in premium car sales. BMW was forced to cease aircraft engine production by the terms of the Versailles Armistice Treaty. The company consequently shifted to motorcycle production in 1923 once the restrictions of the treaty started to be lifted, followed by automobiles in 1928–29. The emblem evolved from the circular Rapp Motorenwerke company logo, from which the BMW company grew, combined with the blue and white colours of the flag of Bavaria, reversed to produce the BMW roundel. However, the origin of the logo being based on the movement of a propeller is in dispute, according to an article posted in 2010 by the New York Times, quoting "At the BMW Museum in Munich, Anne Schmidt-Possiwal, explained that the blue-and-white company logo did not represent a spinning propeller, but was meant to show the colours of the Free State of Bavaria. BMW's first significant aircraft engine was the BMW IIIa inline-six liquid-cooled engine of 1918, much preferred for its high-altitude performance. With German rearmament in the 1930s, the company again began producing aircraft engines for the Luftwaffe. Among its successful World War II engine designs were the BMW 132 and BMW 801 air-cooled radial engines, and the pioneering BMW 003 axial-flow turbojet, which powered the tiny, 1944-1945-era jet-powered "emergency fighter", the Heinkel He 162 Spatz.

In 1992, BMW acquired a large stake in California based industrial design studio DesignworksUSA, which they fully acquired in 1995. In 1994, BMW bought the British Rover Group[15] (which at the time consisted of the Rover, Land Rover and MG brands as well as the rights to defunct brands including Austin and Morris), and owned it for six years. By 2000, Rover was making huge losses and BMW decided to sell the combine. The MG and Rover brands were sold to the Phoenix Consortium to form MG Rover, while Land Rover was taken over by Ford. BMW, meanwhile, retained the rights to build the new Mini, which was launched in 2001 Chief designer Chris Bangle announced his departure from BMW in February 2009, after serving on the design team for nearly seventeen years. He was replaced by Adrian van Hooydonk, Bangle's former right hand man. Bangle was known for his radical designs such as the 2002 7-Series and the 2002 Z4. In July 2007, the production rights for Husqvarna Motorcycles was purchased by BMW for a reported 93 million euros. BMW Motorrad plans to continue operating Husqvarna Motorcycles as a separate enterprise. All development, sales and production activities, as well as the current workforce, have remained in place at its present location at Varese.

Shareholders structure

by ownership
Stefan Quandt: 17.4%
Johanna Quandt: 16.7%
Susanne Klatten: 12.6%
Free Float: 53.3%
by types
Strategic investors: 46.7%
Institutional investors:
oNorth America: 15.8%
oUnited Kingdom and Ireland: 11.8%
oOther Europe: 5.7%
oGermany: 4.8%
oRest of the world: 2.5%
Other investors: 12.7%...
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