Bit Coins Nov. 2013
Business Plan
Steady Bits
James Kostesich
November 7, 2013
CONTENTS
1.0 EXECUTIVE SUMMARY
1.1 Description of the Business Concept and the Business
1.2 Company Goals and Future Plans
1.3 The Opportunity and Strategy
2.0 THE INDUSTRY OVERVIEW
2.1 The Company
2.2 The Concept
2.3 The Products
2.4 Entry and Growth Strategy
3.0 MARKET RESEARCH AND ANALYSIS
3.1 Market Definition and Customer Overview
3.2 Market Size and Potential Primary and Selective Demand
3.3 Model of How the Customer Buys
3.4 The Economics. Profitability, and Harvest Potential
3.5 Competition and Competitive Edges
4.0 THE ECONOMICS OF THE BUSINESS
4.1 Fixed, variable and Semi-Variable Costs/Operating Leverage
4.2 Profit Margins and Volumes
4.3 Break-even Chart and Calculation
5.0 MARKETING PLAN
5.1 Overall Marketing Strategy
6.0 DESIGN AND DEVELOPMENT PLANS
6.1 Development Status and Tasks
6.2 Difficulties and Risks
7.0 OPERATIONS PLAN
7.1 Operating Model and Cycle
7.2 Bottlenecks and Quality Consistency
7.3 Geographical Location
7.4 Facilities, Improvements and Layouts. Key Equipment
7.5 Regulatory and Legal Issues
8.0 MANAGEMENT TEAM
8.1 Organization
8.2 Management Compensation and Ownership
8.3 Other Shareholders, Rights, and Restrictions
9.0 CRITICAL PROBLEMS. AND ASSUMPTIONS
10.0 THE FINANCIAL PLAN
10.1 Pro Forma Income Statements
10.2 Pro Forma Balance Sheets
10.3 Pro Forma Cash Flow Analysis
10.4 Months to Breakeven and to Positive Cashflow
10.5 Cost Control
11.0 PROPOSED COMPANY OFFERING 11.1 Desired Financing 11.2 Offering 11.3 Use of Funds 11.4 Investor’s Return
1.0 Executive Summary
1.1 Description of the Business Concept and the Business
The Steady Bits Mining Company is designed to be an efficient bitcoin mining system and operation. Bitcoins are part of the new and evolving cryptocurrency system which is a decentralized and cryptic
Steady Bits
James Kostesich
November 7, 2013
CONTENTS
1.0 EXECUTIVE SUMMARY
1.1 Description of the Business Concept and the Business
1.2 Company Goals and Future Plans
1.3 The Opportunity and Strategy
2.0 THE INDUSTRY OVERVIEW
2.1 The Company
2.2 The Concept
2.3 The Products
2.4 Entry and Growth Strategy
3.0 MARKET RESEARCH AND ANALYSIS
3.1 Market Definition and Customer Overview
3.2 Market Size and Potential Primary and Selective Demand
3.3 Model of How the Customer Buys
3.4 The Economics. Profitability, and Harvest Potential
3.5 Competition and Competitive Edges
4.0 THE ECONOMICS OF THE BUSINESS
4.1 Fixed, variable and Semi-Variable Costs/Operating Leverage
4.2 Profit Margins and Volumes
4.3 Break-even Chart and Calculation
5.0 MARKETING PLAN
5.1 Overall Marketing Strategy
6.0 DESIGN AND DEVELOPMENT PLANS
6.1 Development Status and Tasks
6.2 Difficulties and Risks
7.0 OPERATIONS PLAN
7.1 Operating Model and Cycle
7.2 Bottlenecks and Quality Consistency
7.3 Geographical Location
7.4 Facilities, Improvements and Layouts. Key Equipment
7.5 Regulatory and Legal Issues
8.0 MANAGEMENT TEAM
8.1 Organization
8.2 Management Compensation and Ownership
8.3 Other Shareholders, Rights, and Restrictions
9.0 CRITICAL PROBLEMS. AND ASSUMPTIONS
10.0 THE FINANCIAL PLAN
10.1 Pro Forma Income Statements
10.2 Pro Forma Balance Sheets
10.3 Pro Forma Cash Flow Analysis
10.4 Months to Breakeven and to Positive Cashflow
10.5 Cost Control
11.0 PROPOSED COMPANY OFFERING 11.1 Desired Financing 11.2 Offering 11.3 Use of Funds 11.4 Investor’s Return
1.0 Executive Summary
1.1 Description of the Business Concept and the Business
The Steady Bits Mining Company is designed to be an efficient bitcoin mining system and operation. Bitcoins are part of the new and evolving cryptocurrency system which is a decentralized and cryptic