Preview

bingo marketing

Satisfactory Essays
Open Document
Open Document
265 Words
Grammar
Grammar
Plagiarism
Plagiarism
Writing
Writing
Score
Score
bingo marketing
ASSIGNMENT ON SNACKS
PRODUCT: BINGO!
I choose BINGO! because its marketing stratergy is very unique and also it comes in different attributes and flavors. Company provides different types of snacks to the market in a good price and all flavours are tasty.

HISTORY
Bingo was lunched in14th March 2007 with a wide range of exciting packaged salted snacks.The range includes multiple flavor variants of Potato chips & Finger snacks.
COMPETITORS
1. Kurkure
2. Lays
3. Uncle Chips
4. Haldiram
5. Parle products

FLAVOURS
1.Bingo! Yumitos - 'Take a Yumitos Break'

Premium salted
International cream &onion
Red chilli Bijli
Masala Remix
Juicy Tomato Ketchup
Fiery Red Tomato
Oye Pudina
2.Bingo! Mad Angles - "Har Angle se Mmmm..."
Mad Angles Tomato Mischief
Mad Angles Chilli Dhamakaa
Mad Angles Achaari Masti
Mad Angles Masti Chaat
Bingo! Tedhe Medhe - "Har Stick mein alag twist..."
Bingo Tedhe Medhe

Bingo! Tangles - "Khaoge to Khilaoge..."
Masala Tangle
Salted Tangle

MARKETING
The Bingo brand of chips was launched by ITC with an aim to capture at least 25 percent market share of the Rs 2000 crore branded snack market within five yrs.

The brand is associated with youth, fun and excitement. It fulfils the consumers need for variety and novelty in snacks. At present Bingo has 4 sub-brands in its portfolio, each of which have unique values based on consumer need differentiation.

Bingo comes in many price variants. It has packets of Rs 5, Rs 10, Rs 20 and Rs 25. This shows that Bingo offer different packet sizes. Bingo also started giving 20% extra on few of its packets.

Submitted To: Submitted By:
Dr ANSHUMAN JENA ABHISHEK GIRI PGDM 13005
HDF SCHOOL OF MANAGEMENT
Continue Reading
View Writing Issues

You May Also Find These Documents Helpful

  • Good Essays

    888ladies Bingo Brainwaves Quiz
    • 561 Words
    • 3 Pages

    888ladies Bingo Brainwaves Quiz

    Have you ever done a word search? I bet you have, but don’t worry if you haven’t, because I have a created one for everyone to enjoy below, and it’s all about bingo! So if you’re a bingo fan, you will love finding all the bingo words in the grid. To play, all you have to do is print the word search, and find the words. The answers are below, but no peaking.…

    • 561 Words
    • 3 Pages
    Good Essays
    Read More
  • Good Essays

    MKTG 116 111 Assignment 1 Four Ps of Marketing Liem Bui 300818626
    • 872 Words
    • 3 Pages

    MKTG 116 111 Assignment 1 Four Ps of Marketing Liem Bui 300818626

    To maintain the position of the company in the market and to accomplish the mission, the company decided to launch new product in the next few months. As the results of the market research study that company has conducted, the new product will be a kind of potato chips with natural fruit salad flavor and aim to Baby Boomers.…

    • 872 Words
    • 3 Pages
    Good Essays
    Read More
  • Satisfactory Essays

    Snowy Bingo Research Paper
    • 239 Words
    • 1 Page

    Snowy Bingo Research Paper

    Snowy Bingo isn’t just for the festive season, because they have something for everyone all year round. From bingo beginners to advanced players, who can enjoy playing some of the most popular games on the planet.…

    • 239 Words
    • 1 Page
    Satisfactory Essays
    Read More
  • Powerful Essays

    Cracker Jack Executive Summary
    • 3293 Words
    • 14 Pages

    Cracker Jack Executive Summary

    Cracker Jack was using the product oriented with focus on the health. The snack that they produce is base on fat free. Currently they have the caramel- coated popcorn and peanut with using the original recipe develop by…

    • 3293 Words
    • 14 Pages
    Powerful Essays
    Read More
  • Powerful Essays

    Frito-Lay, Inc.: Subchips Multigrains
    • 1064 Words
    • 5 Pages

    Frito-Lay, Inc.: Subchips Multigrains

    Frito-Lay considers timing and competitive the big strategic issues so that quick decisions, operational efficiency and high capital investment are critical for Sun-Chips™ Multigrain snacks to take advantage of first markets. Frito-Lay introduces two package sizes with distinctive package design for each flavor. It does not charge a premium price in order to be consistent with consumer reference prices for snack chips. The primary target of Sun-Chips™ is people between the ages of 18 and 34 because they represent the principal purchasers and heavy users of snack chips. The secondary target is people who bracket to 49 years old. Sun-Chips™ will be supported by television advertising,…

    • 1064 Words
    • 5 Pages
    Powerful Essays
    Read More
  • Good Essays

    Frito Lay - Cracker Jack Case Analysis
    • 1562 Words
    • 7 Pages

    Frito Lay - Cracker Jack Case Analysis

    Frito-Lay currently is the market leader in salty snack food products and of the brands represented nine hold positions in the top ten performers. The existing product mix is…

    • 1562 Words
    • 7 Pages
    Good Essays
    Read More
  • Good Essays

    deli snacks
    • 870 Words
    • 4 Pages

    deli snacks

    ALL STAR Foods International (ALL STAR) is a large international manufacturer of snack foods, including potato chips, nacho chips, and pretzels, that are sold under the Tasty Crunch brand name. ALL STAR has operations throughout North America and Europe, and its international head office is located in Chicago. Consolidated net sales are in excess of US$1 billion, and ALL STAR’s shares are traded publicly on the New York Stock Exchange.…

    • 870 Words
    • 4 Pages
    Good Essays
    Read More
  • Powerful Essays

    Fruit Loops
    • 2848 Words
    • 12 Pages

    Fruit Loops

    Kellogg's has made many ventures for Froot Loopso, including snack bags called Snack Ums. Snack Ums were just like the cereal, only bigger. Their slogan was "Super sized bites with deliciously intense natural fruit flavors"…

    • 2848 Words
    • 12 Pages
    Powerful Essays
    Read More
  • Good Essays

    Tootsie Roll Case Study
    • 809 Words
    • 4 Pages

    Tootsie Roll Case Study

    Tootsie Roll has also expanded into foreign market, which accounts for 10 percent of the company’s sale. The company is currently working toward worldwide market penetration and targeting export growth to take advantage of increasing foreign demand for U.S. candies and the decreasing international trade barriers. The strengths/weaknesses and opportunities/threats of Tootsie Roll’s strategy are summarized in Exhibit I.…

    • 809 Words
    • 4 Pages
    Good Essays
    Read More
  • Powerful Essays

    Diamond Foods Risk Analysis
    • 1161 Words
    • 5 Pages

    Diamond Foods Risk Analysis

    Operations include marketing and sales of snack foods and culinary products (Diamond Foods, 2010). Diamond’s brands are Kettle Brand Potato Chips, Emerald Premium Snacks, Pop Secret, and Diamond Culinary Nuts, and sales are heavily reliant on a few key customers.…

    • 1161 Words
    • 5 Pages
    Powerful Essays
    Read More
  • Powerful Essays

    Marketing
    • 57866 Words
    • 232 Pages

    Marketing

    Copyright 2006 Harvard Business School Publishing Corporation All rights reserved Printed in the United States of America 11 10 09 07 06 5 4 3 2 1 No part of this publication may be reproduced, stored in or introduced into a retrieval system, or transmitted, in any form, or by any means (electronic, mechanical, photocopying, recording, or otherwise), without the prior permission of the publisher. Requests for permission should be directed to permissions@hbsp.harvard.edu, or mailed to Permissions, Harvard Business School Publishing, 60 Harvard Way, Boston, Massachusetts 02163. ISBN-13: 978-1-4221-0460-6…

    • 57866 Words
    • 232 Pages
    Powerful Essays
    Read More
  • Satisfactory Essays

    Marketing
    • 419 Words
    • 2 Pages

    Marketing

    English language – A, English Literature – B, Maths – B, History – C, Geography – C, Science – B, Foreign Language ( hindi) – C…

    • 419 Words
    • 2 Pages
    Satisfactory Essays
    Read More
  • Good Essays

    How To Write A Rhetorical Analysis Essay
    • 527 Words
    • 3 Pages

    How To Write A Rhetorical Analysis Essay

    To many, Snacks are just the perfect and pertinent food in between meals or tea times. However, people’s awareness towards health issues has kept on rising to an unprecedented level over the decade. As the society becomes more prosperous and affluent, eating thus lies beyond the reach of the inadequate and hungry mentality. What we stringently seek for is the quality of food, nutrition and their benefits to our body. Undoubtedly, Snacks, which is immensely beckoning, immediately falls into the worst category of food. Surely ,snacks merchandiser have since then find it harder to propagandise their products and displaying the attractiveness while making sure the underlying health hazard brought as obscure as possible. ceased not to only attain human basic(primary) needs, which goes beyong . What We seek for, is a wide range of different flavors and scent, which can satisfy the sense of enjoyment and satisfaction. The message conveys in this popchip ad is indeed clear. In the superficial level, eating their highlight product “popchip” is indeed a better alternative because it will spare the guilt that people would rather receive when they crave for real crisps.…

    • 527 Words
    • 3 Pages
    Good Essays
    Read More
  • Good Essays

    case study on lehar kukure
    • 1298 Words
    • 4 Pages

    case study on lehar kukure

    When it comes to describing the 15-year-old brand Kurkure, the Rs 1,000-crore snackbrand of PepsiCo India, the old-timers often talk of luck. One of the members of the founding team, Geetu Verma says, "The birth of Kurkure was part necessity, part serendipity." Currently the Executive Director (food and refreshments) at Hindustan Unilever, Verma had strategised the brands launch in 1999. The need was to carve out a space as a competitor to namkeen and capture the market faster than potato chips. Initially the team's challenge was to differentiate the product in a market where potato chips at Rs 300/kg were also a significant premium to the namkeens, the traditional Indian salty snack, at Rs 100/kg. The luck was in how Kurkure did stunningly well in the market.…

    • 1298 Words
    • 4 Pages
    Good Essays
    Read More
  • Satisfactory Essays

    Simba Chips
    • 379 Words
    • 2 Pages

    Simba Chips

    This contemporary new design includes a bigger and more prominent Simba The Lion, capitalising on the loved and easily identifiable icon. At the top center of the packet, is a modified brand logo re-introducing the famous crown that makes it The Unmistakable King of Snacks. The changes made to the packaging are significant, yet the product range retains the key elements that have made Simba a recognisable South African brand for so many years. Additionally the large 125g packet will come in a thicker film to enhance the look and feel on shelf.…

    • 379 Words
    • 2 Pages
    Satisfactory Essays
    Read More

Related Topics